Electronics market in Ethiopia
The Ethiopian Electronics eCommerce market is predicted to reach US$14.2 million by 2024 and accounts for 23.6% of the total eCommerce market in Ethiopia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.7%, resulting in a projected market volume of US$24.5 million by 2028. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the Household Appliances market in Ethiopia
The Ethiopian Household Appliances eCommerce market is predicted to reach US$4.1 million by 2024 and accounts for 89.1% of the Electrical Appliances eCommerce market in Ethiopia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.0%, resulting in a projected market volume of US$7.2 million by 2028. The Household Appliances eCommerce market is a sub-market of the Electrical Appliances market. Further categories within the Electrical Appliances market are: Personal Care Appliances.
eCommerce revenue development in the Household Appliances market in Ethiopia
eCommerce revenue growth in the Household Appliances market in Ethiopia
Net eCommerce revenue split by sub-category
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
| Growth (in %) | 85.7 | 38.3 | 84.3 | 83.2 | 78.7 | 33.7 | 38.2 | 67.1 | ||||
| as of Electrical Appliances (in %) | 14.1 | 14.0 | 13.9 | 12.7 | 13.4 | 13.1 | 12.9 | 12.7 | 12.5 | 12.4 | 12.2 | 12.1 |
Market definition
Definition of the Household Appliances market within the Electronics market
Market definition: Electronics > Electrical Appliances > Household Appliances The category Household Appliances includes the online trade of kitchen appliances, laundry appliances, cleaning appliances, and more. This category does not cover consumer electronics and personal care appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Kitchen appliances
- Laundry appliances
- Cleaning appliances
- Heating and cooling appliances
- Small appliances
- Smart home appliances
Out-of-scope
- Consumer electronics
- Personal care appliances
Market comparison
The Ethiopian Household Appliances market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Headphones *
- Hifi Equipment *
- Bluetooth Loudspeakers *
- Hifi Loudspeakers *
- Other Loudspeakers *
- Other Audio *
- Action Cameras *
- Camera Lenses *
- Other Cameras *
- Desktop PCs *
- Monitors *
- Tablets *
- Other Computing *
- Fitness Trackers *
- Game Consoles *
- Game Console Accessories *
- Game Console Devices *
- Cartridges & Toners *
- Printers *
- Scanners *
- Other Printers & Scanners *
- Cases & Accessories *
- Smartwatches *
- Other Telecommunications *
- Media Boxes & Sticks *
- Other TV & Video *
- Other Consumer Electronics *
- Dishwashers *
- Small Kitchen Appliances *
- Vacuum Cleaners *
- Other Household Appliances *
- Personal Care Appliances *
- Electric Toothbrushes *
- Hair Dryers *
- Shavers *
- Other Personal Care Appliances *
* Not available for the selected country