Hobby & Leisure market in Ethiopia
The Ethiopian Hobby & Leisure eCommerce market is predicted to reach US$13.4 million by 2024 and accounts for 22.4% of the total eCommerce market in Ethiopia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 22.9%, resulting in a projected market volume of US$30.7 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Market development
eCommerce revenue development in the Sports Equipment market in Ethiopia
The Ethiopian Sports Equipment eCommerce market is predicted to reach US$2.4 million by 2024 and accounts for 17.9% of the Hobby & Leisure eCommerce market in Ethiopia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 22.0%, resulting in a projected market volume of US$5.3 million by 2028. The Sports Equipment eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Stationery, Crafts & Art Supplies, and Toys.
eCommerce revenue development in the Sports Equipment market in Ethiopia
eCommerce revenue growth in the Sports Equipment market in Ethiopia
Net eCommerce revenue split by sub-category
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
| Growth (in %) | 66.1 | 54.8 | 36.3 | 33.9 | 17.3 | 98.9 | 18.2 | 43.6 | ||||
| as of Hobby & Leisure (in %) | 72.6 | 73.6 | 73.1 | 70.6 | 73.4 | 70.5 | 70.1 | 69.3 | 68.6 | 68.1 | 67.0 | 66.3 |
Market definition
Definition of the Sports Equipment market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Sports Equipment The category Sports Equipment includes the online trade of bicycle equipment, hunting equipment, weapons, and more. Online stores dedicated to the sale of activewear (e.g. joggers, tights, tricots), non-sport-specific footware (e.g. running shoes, tennis shoes, basketball shoes) or non-sport-specific accessoires (e.g. gym bag,s water bottles, sporty hats and caps) are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Bicycle equipment
- Hunting equipment
- Weapons
- Fishing equipment
- Fitness equipment
- Team sports equipment
- Sport-specific apparel, shoes and accessoires (e.g. soccer shoes, wetsuits, goalkeeper gloves)
Out-of-scope
- Activewear (e.g. joggers, tights, tricots)
- Non-sport specific footware (e.g. running shoes, tennis shoes, basketball shoes)
- Non-sport specific accessoires (e.g. gym bag,s water bottles, sporty hats and caps)
- Fitness trackers
Market comparison
The Ethiopian Sports Equipment market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Bullion & Precious Metal *
- Camping & Adventure *
- Erotic & Adult *
- Flowers & Gifts *
- Audiobooks *
- eBooks *
- Other Media *
- Musical Instruments *
- Bird Supplies *
- Cat Supplies *
- Dog Supplies *
- Fish Supplies *
- Horse Supplies *
- Other Pet Supplies *
- Smoking Supplies *
- Fishing Equipment *
- Fitness Equipment *
- Hunting & Weapons *
- Other IndividualĀ Sports *
- TeamĀ Sports *
- Other Hobby & Leisure *
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