Fashion market in Fiji
The Fijian Fashion eCommerce market is predicted to reach US$44.2 million by 2024 and accounts for 22.5% of the total eCommerce market in Fiji. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.2%, resulting in a projected market volume of US$56.2 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.
Market development
eCommerce revenue development in the Footwear market in Fiji
The Fijian Footwear eCommerce market is predicted to reach US$11.2 million by 2024 and accounts for 25.4% of the Fashion eCommerce market in Fiji. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.0%, resulting in a projected market volume of US$13.7 million by 2028. The Footwear eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Apparel, and Bags & Accessories.
eCommerce revenue development in the Footwear market in Fiji
eCommerce revenue growth in the Footwear market in Fiji
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 79.2 | 44.4 | 70.1 | 29.5 | 13.6 | 1.8 | 0.1 | 43.7 | ||||
as of Fashion (in %) | 9.4 | 8.9 | 8.3 | 7.4 | 8.5 | 7.8 | 7.5 | 7.3 | 7.0 | 6.9 | 6.6 | 6.3 |
Market definition
Definition of the Footwear market within the Fashion market
Market definition: Fashion > Footwear The category Footwear comprises digital sales of sneakers, sports shoes, sandals, and more. This category does not cover sport-specific footware (e.g. soccer shoes, climbing shoes, bike shoes) and orthopedic footwear. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Sneakers
- Sports shoes
- Sandals
- Boots
- High heels
- Slippers
Out-of-scope
- Sport specific footware (e.g. soccer shoes, climbing shoes, bike shoes)
- Orthopedic footwear
Market comparison
The Fijian Footwear market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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- Headwear *
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