eCommerce market in France

Market development

eCommerce revenue development in France

The French Other Alcoholic Beverages eCommerce market is predicted to reach US$113.3 million by 2024 and accounts for 2.4% of the Alcoholic Beverages eCommerce market in France. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.6%, resulting in a projected market volume of US$176.1 million by 2028. The Other Alcoholic Beverages eCommerce market is a sub-market of the Alcoholic Beverages market. Further categories within the Alcoholic Beverages market are: Beers, and Wine & Liquors.

eCommerce revenue development in France

in million US$

eCommerce revenue growth in France

in %

Net eCommerce revenue split by sub-category

in %
Revenue (in mUS$)
Growth (in %)51.232.684.287.310.773.387.764.1

Online share

eCommerce online share in France

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the French Other Alcoholic Beverages retail market, the online share is 4.9% and will increase by an average of 18.7% to 9.8% by 2028.

eCommerce online share in France

in %
Online share (in %)42.0%87.6%77.8%58.7%81.5%43.5%35.3%34.6%

Market definition

Definition of all markets

Market definition: The category Other Alcoholic Beverages includes the online trade of hard steltzer, ciders, alcopops, and more. This category does not cover wine, liquor or beer. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.


  • Hard steltzer
  • Ciders
  • Alcopops
  • Sparkling wine and champagne
  • Liqour mixed drinks
  • Beer mixed drinks


  • Wine
  • Liquor
  • Beer

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