Grocery market in the UK
The UK Grocery eCommerce market is predicted to reach US$19,378.0 million by 2023 and accounts for 12.3% of the total eCommerce market in the United Kingdom. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.0%, resulting in a projected market volume of US$26,319.8 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Water market in the UK
The UK Water eCommerce market is predicted to reach US$423.5 million by 2023 and accounts for 17.0% of the Non-Alcoholic Beverages eCommerce market in the United Kingdom. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.2%, resulting in a projected market volume of US$695.8 million by 2027. The Water eCommerce market is a sub-market of the Non-Alcoholic Beverages market. Further categories within the Non-Alcoholic Beverages market are: Hot Drinks, Juices, and Other Non-Alcoholic Beverages.
eCommerce revenue development in the Water market in the UK
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Water market in the UK
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 39.2 | 46.8 | 47.0 | 7.5 | 81.0 | 79.8 | 13.1 | 49.5 |
| AOV (in US$) | 0.2 | 0.5 | 0.1 | 0.3 | 0.0 | 0.4 | 0.5 | 0.7 |
| CVR (in %) | 99.8 | 81.1 | 11.7 | 80.7 | 92.6 | 54.2 | 46.3 | 17.0 |
Market definition
Definition of the Water market within the Grocery market
Market definition: Grocery > Beverages > Non-Alcoholic Beverages > Water The category Water includes the online trade of water (e.g. mineral water, sparkling water, still water), flavored water and enhanced water (e.g. with vitamins, electrolytes). This category does not cover distilled water and medical or sterile water. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Water (e.g. mineral water, sparkling water, still water)
- Flavored water
- Enhanced water (e.g. with vitamins, electrolytes)
Out-of-scope
- Distilled water
- Medical or sterile water
Select sub-category