Care Products market in Georgia
The Georgian Care Products eCommerce market is predicted to reach US$10.1 million by 2024 and accounts for 8.0% of the total eCommerce market in Georgia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.4%, resulting in a projected market volume of US$17.4 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Men's Fragrances market in Georgia
The Georgian Men's Fragrances eCommerce market is predicted to reach US$0.3 million by 2024 and accounts for 40.7% of the Fragrances eCommerce market in Georgia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.7%, resulting in a projected market volume of US$0.5 million by 2028. The Men's Fragrances eCommerce market is a sub-market of the Fragrances market. Further categories within the Fragrances market are: Women's Fragrances.
eCommerce revenue development in the Men's Fragrances market in Georgia
eCommerce revenue growth in the Men's Fragrances market in Georgia
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 61.8 | 47.3 | 73.1 | 47.7 | 93.7 | 39.2 | 73.1 | 21.1 |
Market definition
Definition of the Men's Fragrances market within the Care Products market
Market definition: Care Products > Personal Care > Fragrances > Men's Fragrances The category Men's Fragrances includes the online trade of perfumes, eau de parfum, eau de toilette, and more. This category does not cover aftershave and aftershave balms and deodorants. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Perfumes
- Eau de parfum
- Eau de toilette
- Cologne
- Solid perfumes
- Body sprays
- Mists
Out-of-scope
- Aftershave and aftershave balms
- Deodorants
Market comparison
The Georgian Men's Fragrances market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Other Medical Products *
- Health Teas *
- Other Nutrition *
- OTC Drugs *
- Prescription Drugs *
- Other Pharmaceuticals *
- Other Health Care *
- Other Household Care *
- Eye Cosmetics *
- Make-up *
- Nail Cosmetics *
- Other Decorative Cosmetics *
- Feminine Hygiene *
- Handkerchiefs *
- Toilet Paper *
- Other Hygiene *
- Conditioners *
- Hair Dyes *
- Other Personal Care *
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