Fashion market in Ghana
The Ghanaian Fashion eCommerce market is predicted to reach US$152.8 million by 2024 and accounts for 19.7% of the total eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.2%, resulting in a projected market volume of US$201.6 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Jewelry market in Ghana
The Ghanaian Jewelry eCommerce market is predicted to reach US$6.2 million by 2024 and accounts for 64.4% of the Jewelry & Watches eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.2%, resulting in a projected market volume of US$9.4 million by 2028. The Jewelry eCommerce market is a sub-market of the Jewelry & Watches market. Further categories within the Jewelry & Watches market are: Other Jewelry & Watches, and Watches.
eCommerce revenue development in the Jewelry market in Ghana
eCommerce revenue growth in the Jewelry market in Ghana
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 42.8 | 61.0 | 39.2 | 57.5 | 52.0 | 41.0 | 59.5 | 49.0 |
Market definition
Definition of the Jewelry market within the Fashion market
Market definition: Fashion > Bags & Accessories > Jewelry & Watches > Jewelry The category Jewelry includes the online trade of jewelry (e.g earrings, rings, necklaces, bracelets, bangles, anklets, belly chains, piercings). This category does not cover watches. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Jewelry (e.g earrings, rings, necklaces, bracelets, bangles, anklets, belly chains, piercings)
Out-of-scope
- Watches
Market comparison
The Ghanaian Jewelry market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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