DIY market in Ghana

The Ghanaian DIY eCommerce market is predicted to reach US$63.3 million by 2024 and accounts for 8.2% of the total eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.8%, resulting in a projected market volume of US$95.3 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

Market development

eCommerce revenue development in the Other Vehicle Parts market in Ghana

The Ghanaian Other Vehicle Parts eCommerce market is predicted to reach US$2.0 million by 2024 and accounts for 9.7% of the Vehicle Parts eCommerce market in Ghana. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.5%, resulting in a projected market volume of US$2.7 million by 2028. The Other Vehicle Parts eCommerce market is a sub-market of the Vehicle Parts market. Further categories within the Vehicle Parts market are: Car Parts, and Motorcycle Parts.

eCommerce revenue development in the Other Vehicle Parts market in Ghana

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Vehicle Parts market in Ghana

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)63.692.37.710.284.393.081.345.1

Online share

eCommerce online share of the total Other Vehicle Parts market in Ghana

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Ghanaian Other Vehicle Parts retail market, the online share is 1.0% and will increase by an average of 8.9% to 1.4% by 2028.

eCommerce online share of the total Other Vehicle Parts market in Ghana

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)85.4%71.1%80.1%7.1%58.3%6.2%51.5%7.2%

Market definition

Definition of the Other Vehicle Parts market within the DIY market

Market definition: DIY > Vehicle Parts > Other Vehicle Parts The category Other Vehicle Parts includes the online trade of child car seats, boat supplies (e.g. sailing boat parts, motor boat parts), other motor vehicle parts (e.g. truck parts, tractor parts, atv parts), and more. This category does not cover bicycle parts and supplies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Child car seats
  • Boat supplies (e.g. sailing boat parts, motor boat parts)
  • Other motor vehicle parts (e.g. truck parts, tractor parts, ATV parts)
  • Aircraft parts

Out-of-scope

  • Bicycle parts and supplies

Market comparison

The Ghanaian Other Vehicle Parts market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis