Electronics market in Gambia

Market development

eCommerce revenue development in the Electrical Appliances market in Gambia

The Gambian Electrical Appliances eCommerce market is predicted to reach US$1.7 million by 2024 and accounts for 31.4% of the Electronics eCommerce market in Gambia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.2%, resulting in a projected market volume of US$2.7 million by 2028. The Electrical Appliances eCommerce market is a sub-market of the Electronics market. Further categories within the Electronics market are: Consumer Electronics.

eCommerce revenue development in the Electrical Appliances market in Gambia

in million US$

eCommerce revenue growth in the Electrical Appliances market in Gambia

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)21.36.510.665.158.10.577.448.6

Online share

eCommerce online share of the total Electrical Appliances market in Gambia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Gambian Electrical Appliances retail market, the online share is 8.0% and will increase by an average of 7.7% to 10.7% by 2028.

eCommerce online share of the total Electrical Appliances market in Gambia

in %
20202021202220232024202520262027
Online share (in %)22.5%50.8%13.9%93.2%64.7%11.8%0.5%99.3%

Market definition

Definition of the Electrical Appliances market within the Electronics market

Market definition: Electronics > Electrical Appliances The category Electrical Appliances covers the sale of household appliances (e.g. washing machines, dishwashers, vacuum cleaners, air conditioners), kitchen appliances (e.g. refrigerators, ovens, coffee machines, toasters) and personal care appliances (e.g. hair dryers, electric toothbrushes, electric shavers). This category does not cover consumer electronics (e.g. TVs, computers, printers) and lamps. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Household appliances (e.g. washing machines, dishwashers, vacuum cleaners, air conditioners)
  • Kitchen appliances (e.g. refrigerators, ovens, coffee machines, toasters)
  • Personal care appliances (e.g. hair dryers, electric toothbrushes, electric shavers)

Out-of-scope

  • Consumer electronics (e.g. TVs, computers, printers)
  • Lamps

Select sub-category

      • Audio *
        • Headphones *
        • Hifi Equipment *
        • Loudspeakers *
          • Bluetooth Loudspeakers *
          • Hifi Loudspeakers *
          • Other Loudspeakers *
        • Other Audio *
      • Cameras *
        • Action Cameras *
        • Camera Lenses *
        • Digital Cameras *
        • Other Cameras *
        • Desktop PCs *
        • Monitors *
        • Notebooks & Laptops *
        • Tablets *
        • Other Computing *
      • Fitness Trackers *
      • Game Consoles *
        • Game Console Accessories *
        • Game Console Devices *
      • Printers & Scanners *
        • Cartridges & Toners *
        • Printers *
        • Scanners *
        • Other Printers & Scanners *
        • Media Boxes & Sticks *
        • Televisions *
        • Other TV & Video *
      • Other Consumer Electronics *
        • Cookers & Ovens *
        • Dishwashers *
        • Refrigerators *
        • Small Kitchen Appliances *
        • Vacuum Cleaners *
        • Washing Machines *
        • Other Household Appliances *
      • Personal Care Appliances *
        • Electric Toothbrushes *
        • Hair Dryers *
        • Shavers *
        • Other Personal Care Appliances *

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