Grocery market in Equatorial Guinea
The Equatorial Guinean Grocery eCommerce market is predicted to reach US$1.3 million by 2023 and accounts for 4.8% of the total eCommerce market in Equatorial Guinea. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.4%, resulting in a projected market volume of US$2.0 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Fresh Food market in Equatorial Guinea
The Equatorial Guinean Fresh Food eCommerce market is predicted to reach US$0.4 million by 2023 and accounts for 50.2% of the Food eCommerce market in Equatorial Guinea. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.5%, resulting in a projected market volume of US$0.5 million by 2027. The Fresh Food eCommerce market is a sub-market of the Food market. Further categories within the Food market are: Baked Goods, Food Cupboard, Frozen Food, and Meal Kits.
eCommerce revenue development in the Fresh Food market in Equatorial Guinea
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Fresh Food market in Equatorial Guinea
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 85.0 | 30.0 | 34.3 | 99.6 | 81.3 | 72.1 | 45.2 | 23.9 |
| AOV (in US$) | 19.8 | 21.2 | 35.6 | 2.6 | 66.0 | 75.6 | 81.2 | 90.6 |
| CVR (in %) | 85.0 | 30.0 | 34.3 | 99.6 | 81.3 | 72.1 | 45.2 | 23.9 |
Market definition
Definition of the Fresh Food market within the Grocery market
Market definition: Grocery > Food > Fresh Food The category Fresh Food includes the online trade of fruits, vegetables, meat, and more. This category does not cover canned, frozen and processed food. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Fruits
- Vegetables
- Meat
- Fish
- Dairy
- Chilled Food
Out-of-scope
- Canned, frozen and processed food
Select sub-category
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- Alcoholic Beverages *
- Beers *
- Wine & Liquors *
- Liquors *
- Wine *
- Other Alcoholic Beverages *
- Non-Alcoholic Beverages *
- Hot Drinks *
- Coffee *
- Teas & Other Hot Drinks *
- Juices *
- Water *
- Other Non-Alcoholic Beverages *
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- Baked Goods *
- Food Cupboard *
- Baking Supplies *
- Cereals *
- Noodles *
- Nuts & Dried Fruits *
- Sweets & Chocolate *
- Other Food Cupboard *
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- Chilled Food *
- Dairy Goods *
- Fruits & Vegetables *
- Meat & Fish *
- Other Fresh Food *
- Frozen Food *
- Frozen Pizzas *
- Frozen Ready Meals *
- Frozen Vegetables *
- Ice Creams *
- Other Frozen Food *
- Meal Kits *
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* Not available for the selected country