Care Products market in Equatorial Guinea
The Equatorial Guinean Care Products eCommerce market is predicted to reach US$2.3 million by 2023 and accounts for 8.5% of the total eCommerce market in Equatorial Guinea. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.6%, resulting in a projected market volume of US$2.7 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Health Care, Personal Care, and Household Care.
Market development
eCommerce revenue development in the Nutrition market in Equatorial Guinea
The Equatorial Guinean Nutrition eCommerce market is predicted to reach US$0.2 million by 2023 and accounts for 19.6% of the Health Care eCommerce market in Equatorial Guinea. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -2.2%, resulting in a projected market volume of US$0.2 million by 2027. The Nutrition eCommerce market is a sub-market of the Health Care market. Further categories within the Health Care market are: Eye Care, Medical Products, Other Health Care, and Pharmaceuticals.
eCommerce revenue development in the Nutrition market in Equatorial Guinea
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Nutrition market in Equatorial Guinea
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 55.7 | 38.4 | 94.6 | 97.1 | 59.5 | 95.6 | 20.5 | 40.0 |
| AOV (in US$) | 20.1 | 87.4 | 58.2 | 41.8 | 9.6 | 53.9 | 82.6 | 43.4 |
| CVR (in %) | 55.7 | 38.4 | 94.6 | 97.1 | 59.5 | 95.6 | 20.5 | 40.0 |
Market definition
Definition of the Nutrition market within the Care Products market
Market definition: Care Products > Health Care > Nutrition The category Nutrition includes the online trade of food supplies, protein drinks and bars and health teas. This category does not cover food and beverages and nutrition counseling. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Food supplies
- Protein drinks and bars
- Health teas
Out-of-scope
- Food and beverages
- Nutrition counseling
Select sub-category
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- Eye Care *
- Medical Products *
- Family Planning *
- Medical Supplies *
- Other Medical Products *
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- Food Supplements *
- Protein Drinks & Bars *
- Health Teas *
- Other Nutrition *
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- OTC Drugs *
- Other Pharmaceuticals *
- Other Health Care *
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- Cleaning Equipment *
- Detergents *
- Other Household Care *
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- Eye Cosmetics *
- Lipsticks *
- Make-up *
- Nail Cosmetics *
- Other Decorative Cosmetics *
- Fragrances *
- Men's Fragrances *
- Women's Fragrances *
- Hygiene *
- Feminine Hygiene *
- Handkerchiefs *
- Toilet Paper *
- Other Hygiene *
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- Conditioners *
- Creams & Body Lotions *
- Deodorants *
- Hair Dyes *
- Shampoos *
- Other Shower & Bath *
- Other Personal Care *
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* Not available for the selected country