Electronics market in Equatorial Guinea
The Equatorial Guinean Electronics eCommerce market is predicted to reach US$7.1 million by 2023 and accounts for 25.9% of the total eCommerce market in Equatorial Guinea. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -0.0%, resulting in a projected market volume of US$7.1 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the TV & Video market in Equatorial Guinea
The Equatorial Guinean TV & Video eCommerce market is predicted to reach US$0.6 million by 2023 and accounts for 13.0% of the Consumer Electronics eCommerce market in Equatorial Guinea. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -2.2%, resulting in a projected market volume of US$0.6 million by 2027. The TV & Video eCommerce market is a sub-market of the Consumer Electronics market. Further categories within the Consumer Electronics market are: Audio, Cameras, Computing, Fitness Trackers, Game Consoles, Other Consumer Electronics, Printers & Scanners, and Telecommunications.
eCommerce revenue development in the TV & Video market in Equatorial Guinea
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the TV & Video market in Equatorial Guinea
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 73.8 | 93.6 | 67.1 | 18.8 | 69.0 | 75.3 | 55.7 | 19.1 |
| AOV (in US$) | 0.1 | 0.3 | 0.5 | 0.1 | 0.1 | 0.3 | 0.7 | 0.5 |
| CVR (in %) | 77.7 | 31.1 | 50.4 | 75.4 | 35.5 | 55.5 | 75.6 | 39.8 |
Market definition
Definition of the TV & Video market within the Electronics market
Market definition: Electronics > Consumer Electronics > TV & Video The category TV & Video includes the online trade of TVs, digital/ streaming media players and blu-ray and dvd players and recorders. This category does not cover projectors and screens, streaming services or subscriptions or tv mounting and installation services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- TVs
- Digital/ streaming media players
- Blu-ray and DVD players and recorders
Out-of-scope
- Projectors and screens
- Streaming services or subscriptions
- TV mounting and installation services
Select sub-category
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- Headphones *
- Hifi Equipment *
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- Bluetooth Loudspeakers *
- Other Loudspeakers *
- Other Audio *
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- Action Cameras *
- Other Cameras *
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- Desktop PCs *
- Monitors *
- Other Computing *
- Fitness Trackers *
- Game Consoles *
- Game Console Accessories *
- Game Console Devices *
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- Cartridges & Toners *
- Printers *
- Scanners *
- Other Printers & Scanners *
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- Cases & Accessories *
- Smartwatches *
- Other Telecommunications *
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- Media Boxes & Sticks *
- Other TV & Video *
- Other Consumer Electronics *
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- Small Kitchen Appliances *
- Personal Care Appliances *
- Electric Toothbrushes *
- Hair Dryers *
- Shavers *
- Other Personal Care Appliances *
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* Not available for the selected country