Hobby & Leisure market in Greece

The Greek Hobby & Leisure eCommerce market is predicted to reach US$2,593.0 million by 2024 and accounts for 26.9% of the total eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.5%, resulting in a projected market volume of US$4,450.9 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Bullion & Precious Metal, Stationery, Crafts & Art Supplies, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Greek Hobby & Leisure retail market, the online share is 14.9% and will increase by an average of 14.4% to 25.5% by 2028.

With sales in the Greek Hobby & Leisure market, public.gr generated a revenue of US$42.2 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of Greece is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

The Greek Hobby & Leisure eCommerce market in 2023 in terms of offered payment methods is fragmented and highly competitive with VISA (Cards) covering the largest share with 100.0% of all online stores checked. Other offered payment methods in the Greek Hobby & Leisure eCommerce market in 2023 are Mastercard (Cards) with 100.0%, Bank transfer/cash in advance (Bank transfer) with 85.5%, and Cash on delivery (Cash on delivery) with 72.7%. With 67.3% PayPal (E-wallets) still has a considerable market share amongst the offered payment methods compared to VISA (Cards).

In the Greek Hobby & Leisure eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including WooCommerce, CS Cart, and OpenCart, have been able to secure a market share exceeding 11.2%, suggesting a diversified market with numerous players holding smaller stakes.