Grocery market in Greece

Market development

eCommerce revenue development in the Water market in Greece

The Greek Water eCommerce market is predicted to reach US$11.4 million by 2024 and accounts for 17.6% of the Non-Alcoholic Beverages eCommerce market in Greece. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 24.8%, resulting in a projected market volume of US$27.6 million by 2028. The Water eCommerce market is a sub-market of the Non-Alcoholic Beverages market. Further categories within the Non-Alcoholic Beverages market are: Hot Drinks, Juices, and Other Non-Alcoholic Beverages.

eCommerce revenue development in the Water market in Greece

in million US$

eCommerce revenue growth in the Water market in Greece

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)87.027.658.253.334.319.731.033.3

Online share

eCommerce online share of the total Water market in Greece

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Greek Water retail market, the online share is 0.5% and will increase by an average of 34.9% to 1.5% by 2028.

eCommerce online share of the total Water market in Greece

in %
20202021202220232024202520262027
Online share (in %)1.1%88.9%57.1%45.6%59.8%54.1%67.2%81.2%

Market definition

Definition of the Water market within the Grocery market

Market definition: Grocery > Beverages > Non-Alcoholic Beverages > Water The category Water includes the online trade of water (e.g. mineral water, sparkling water, still water), flavored water and enhanced water (e.g. with vitamins, electrolytes). This category does not cover distilled water and medical or sterile water. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Water (e.g. mineral water, sparkling water, still water)
  • Flavored water
  • Enhanced water (e.g. with vitamins, electrolytes)

Out-of-scope

  • Distilled water
  • Medical or sterile water