Electronics market in Guatemala
The Guatemalan Electronics eCommerce market is predicted to reach US$145.0 million by 2023 and accounts for 26.2% of the total eCommerce market in Guatemala. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.4%, resulting in a projected market volume of US$172.0 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the Cameras market in Guatemala
The Guatemalan Cameras eCommerce market is predicted to reach US$7.6 million by 2023 and accounts for 7.4% of the Consumer Electronics eCommerce market in Guatemala. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -2.6%, resulting in a projected market volume of US$6.8 million by 2027. The Cameras eCommerce market is a sub-market of the Consumer Electronics market. Further categories within the Consumer Electronics market are: Audio, Computing, Fitness Trackers, Game Consoles, Other Consumer Electronics, Printers & Scanners, TV & Video, and Telecommunications.
eCommerce revenue development in the Cameras market in Guatemala
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Cameras market in Guatemala
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 15.2 | 91.1 | 68.8 | 24.4 | 50.6 | 49.9 | 60.7 | 28.3 |
AOV (in US$) | 0.9 | 0.8 | 0.4 | 0.7 | 0.5 | 0.6 | 0.7 | 0.8 |
CVR (in %) | 20.5 | 26.6 | 94.5 | 93.1 | 83.0 | 37.0 | 64.1 | 53.4 |
Market definition
Definition of the Cameras market within the Electronics market
Market definition: Electronics > Consumer Electronics > Cameras The category Cameras includes the online trade of digital cameras (e.g. compact digital cameras, slr cameras, mirrorless cameras), lenses (e.g. interchangeable camera lenses, specialty lenses) and action cameras (e.g. gopro, dji, insta360). This category does not cover webcams, drones or camera software and apps. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Digital Cameras (e.g. compact digital cameras, SLR cameras, mirrorless cameras)
- Lenses (e.g. interchangeable camera lenses, specialty lenses)
- Action Cameras (e.g. GoPro, DJI, Insta360)
Out-of-scope
- Webcams
- Drones
- Camera software and apps
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