Furniture & Homeware market in Guatemala

The Guatemalan Furniture & Homeware eCommerce market is predicted to reach US$59.9 million by 2023 and accounts for 10.8% of the total eCommerce market in Guatemala. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.1%, resulting in a projected market volume of US$81.9 million by 2027. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

Market development

eCommerce revenue development in the Decorations market in Guatemala

The Guatemalan Decorations eCommerce market is predicted to reach US$3.2 million by 2023 and accounts for 14.0% of the Homeware eCommerce market in Guatemala. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.7%, resulting in a projected market volume of US$3.5 million by 2027. The Decorations eCommerce market is a sub-market of the Homeware market. Further categories within the Homeware market are: Bedding, Carpets, Curtains & Blinds, Lamps, Other Homeware, and Tableware.

eCommerce revenue development in the Decorations market in Guatemala

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Decorations market in Guatemala

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 1.4 3.8 55.7 2.8 66.9 22.6 45.9 49.7
AOV (in US$) 83.3 27.6 56.2 77.3 0.6 62.6 10.4 95.2
CVR (in %) 1.4 3.8 55.7 2.8 66.9 22.6 45.9 49.7
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Decorations market in Guatemala

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Guatemalan Decorations retail market, the online share is 18.7% and will increase by an average of 6.6% to 24.2% by 2027.

eCommerce online share of the total Decorations market in Guatemala

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 54.4% 69.6% 34.4% 78.0% 35.9% 32.3% 10.5% 84.2%

Market definition

Definition of the Decorations market within the Furniture & Homeware market

Market definition: Furniture & Homeware > Homeware > Decorations The category Decorations includes the online trade of table linens (e.g. tablecloths, table runners, placemats, cloth napkins), wall art (e.g. paintings, prints, posters, pictures), mirrors, and more. This category does not cover tableware, lamps or carpets. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Table linens (e.g. tablecloths, table runners, placemats, cloth napkins)
  • Wall art (e.g. paintings, prints, posters, pictures)
  • Mirrors
  • Vases
  • Centerpieces
  • Clocks
  • Candles and candle holders
  • Decorative pillows and cushions
  • Photo frames
  • Decorative planters and pots
  • Outdoor cushions and pillows

Out-of-scope

  • Tableware
  • Lamps
  • Carpets
  • Curtains and blinds
  • Beddings