Care Products market in Guatemala

The Guatemalan Care Products eCommerce market is predicted to reach US$32.0 million by 2024 and accounts for 8.4% of the total eCommerce market in Guatemala. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.0%, resulting in a projected market volume of US$46.8 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Fragrances market in Guatemala

The Guatemalan Fragrances eCommerce market is predicted to reach US$4.3 million by 2024 and accounts for 24.0% of the Personal Care eCommerce market in Guatemala. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.1%, resulting in a projected market volume of US$6.6 million by 2028. The Fragrances eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Decorative Cosmetics, Hygiene, Other Personal Care, and Shower & Bath.

eCommerce revenue development in the Fragrances market in Guatemala

in million US$

eCommerce revenue growth in the Fragrances market in Guatemala

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)52.930.40.636.516.290.555.183.0

Online share

eCommerce online share of the total Fragrances market in Guatemala

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Guatemalan Fragrances retail market, the online share is 35.8% and will increase by an average of 9.5% to 51.4% by 2028.

eCommerce online share of the total Fragrances market in Guatemala

in %
20202021202220232024202520262027
Online share (in %)23.1%12.6%74.6%62.0%59.1%80.4%51.5%77.7%

Market definition

Definition of the Fragrances market within the Care Products market

Market definition: Care Products > Personal Care > Fragrances The category Fragrances includes the online trade of men fragrances and women fragrances. This category does not cover deodorants, room sprays or air fresheners. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Men fragrances
  • Women fragrances

Out-of-scope

  • Deodorants
  • Room sprays
  • Air fresheners
  • Scented candles
  • Diffusers
  • Scented body lotions and creams