DIY market in Guatemala

The Guatemalan DIY eCommerce market is predicted to reach US$32.9 million by 2024 and accounts for 8.6% of the total eCommerce market in Guatemala. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.3%, resulting in a projected market volume of US$50.4 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

Market development

eCommerce revenue development in the Garden market in Guatemala

The Guatemalan Garden eCommerce market is predicted to reach US$5.5 million by 2024 and accounts for 16.6% of the DIY eCommerce market in Guatemala. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.7%, resulting in a projected market volume of US$8.2 million by 2028. The Garden eCommerce market is a sub-market of the DIY market. Further categories within the DIY market are: Tools & Construction Supplies, and Vehicle Parts.

eCommerce revenue development in the Garden market in Guatemala

in million US$

eCommerce revenue growth in the Garden market in Guatemala

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)32.752.652.518.392.222.985.733.1

Online share

eCommerce online share of the total Garden market in Guatemala

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Guatemalan Garden retail market, the online share is 0.9% and will increase by an average of 11.6% to 1.4% by 2028.

eCommerce online share of the total Garden market in Guatemala

in %
20202021202220232024202520262027
Online share (in %)66.5%16.8%87.7%78.3%26.5%65.4%41.3%49.7%

Market definition

Definition of the Garden market within the DIY market

Market definition: DIY > Garden In the category Garden digital channels are used to sell a variety of products, including plants and seeds (e.g flowering plants, fruit trees), gardening accessories (e.g sprinklers, shovels, lawn mowers) and barbecues (e.g. charcoal grills, gas grills, smokers). Not part of the category are garden furniture, fresh cut flowers and bouquets or gardening books. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Plants and seeds (e.g flowering plants, fruit trees)
  • Gardening accessories (e.g sprinklers, shovels, lawn mowers)
  • Barbecues (e.g. charcoal grills, gas grills, smokers)

Out-of-scope

  • Garden furniture
  • Fresh cut flowers and bouquets
  • Gardening books
  • Gardening services