Grocery market in Guatemala

The Guatemalan Grocery eCommerce market is predicted to reach US$22.6 million by 2024 and accounts for 5.9% of the total eCommerce market in Guatemala. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 18.7%, resulting in a projected market volume of US$44.7 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Meat & Fish market in Guatemala

The Guatemalan Meat & Fish eCommerce market is predicted to reach US$2.6 million by 2024 and accounts for 35.9% of the Fresh Food eCommerce market in Guatemala. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.2%, resulting in a projected market volume of US$4.9 million by 2028. The Meat & Fish eCommerce market is a sub-market of the Fresh Food market. Further categories within the Fresh Food market are: Chilled Food, Dairy Goods, Fruits & Vegetables, and Other Fresh Food.

eCommerce revenue development in the Meat & Fish market in Guatemala

in million US$

eCommerce revenue growth in the Meat & Fish market in Guatemala

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)60.90.757.92.737.294.022.149.2

Online share

eCommerce online share of the total Meat & Fish market in Guatemala

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Guatemalan Meat & Fish retail market, the online share is 2.0% and will increase by an average of 11.0% to 3.1% by 2028.

eCommerce online share of the total Meat & Fish market in Guatemala

in %
20202021202220232024202520262027
Online share (in %)95.0%89.1%18.8%24.0%27.8%79.0%48.5%82.3%

Market definition

Definition of the Meat & Fish market within the Grocery market

Market definition: Grocery > Food > Fresh Food > Meat & Fish The category Meat & Fish includes the online trade of meat (e.g. beef, pork, chicken), fish (e.g salmon, tuna) and seafood. This category does not cover processed meat, fish and seafood. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Meat (e.g. beef, pork, chicken)
  • Fish (e.g salmon, tuna)
  • Seafood

Out-of-scope

  • Processed meat, fish and seafood