Grocery market in Croatia

The Croatian Grocery eCommerce market is predicted to reach US$54.8 million by 2024 and accounts for 5.7% of the total eCommerce market in Croatia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.7%, resulting in a projected market volume of US$88.5 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Dairy Goods market in Croatia

The Croatian Dairy Goods eCommerce market is predicted to reach US$3.7 million by 2024 and accounts for 23.0% of the Fresh Food eCommerce market in Croatia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.0%, resulting in a projected market volume of US$5.4 million by 2028. The Dairy Goods eCommerce market is a sub-market of the Fresh Food market. Further categories within the Fresh Food market are: Chilled Food, Fruits & Vegetables, Meat & Fish, and Other Fresh Food.

eCommerce revenue development in the Dairy Goods market in Croatia

in million US$

eCommerce revenue growth in the Dairy Goods market in Croatia

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 17.9 47.3 78.5 55.1 87.7 39.7 33.5 8.9

Online share

eCommerce online share of the total Dairy Goods market in Croatia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Croatian Dairy Goods retail market, the online share is 0.5% and will increase by an average of 9.6% to 0.7% by 2028.

eCommerce online share of the total Dairy Goods market in Croatia

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 0.1% 52.9% 4.5% 29.4% 40.4% 92.3% 46.2% 13.1%

Market definition

Definition of the Dairy Goods market within the Grocery market

Market definition: Grocery > Food > Fresh Food > Dairy Goods The category Dairy Goods includes the online trade of dairy goods (e.g. milk, cheese, yogurt) and eggs. This category does not cover plant-based dairy alternatives (e.g. almond milk, soy milk, coconut milk). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Dairy Goods (e.g. milk, cheese, yogurt)
  • Eggs

Out-of-scope

  • Plant-based dairy alternatives (e.g. almond milk, soy milk, coconut milk)