Fashion market in Croatia

The Croatian Fashion eCommerce market is predicted to reach US$156.2 million by 2024 and accounts for 17.7% of the total eCommerce market in Croatia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.0%, resulting in a projected market volume of US$175.7 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Headwear market in Croatia

The Croatian Headwear eCommerce market is predicted to reach US$1.1 million by 2024 and accounts for 22.5% of the Fashion Accessories eCommerce market in Croatia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.3%, resulting in a projected market volume of US$1.6 million by 2028. The Headwear eCommerce market is a sub-market of the Fashion Accessories market. Further categories within the Fashion Accessories market are: Belts, Other Accessories, Scarves & Shawls, Sunglasses, and Wallets & Purses.

eCommerce revenue development in the Headwear market in Croatia

in million US$

Chart

Bar chart with 8 bars.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 2.749660009331365e-7 to 8.125931946325131e-7.
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eCommerce revenue growth in the Headwear market in Croatia

in %

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Line chart with 8 data points.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 0.018762653775084015 to 0.822388892622717.
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Net eCommerce revenue split by sub-category

in %

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Bar chart with 5 data series.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 0.077844151383747 to 4.0284669339749.
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20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)54.71.936.726.937.866.445.282.2

Online share

eCommerce online share of the total Headwear market in Croatia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Croatian Headwear retail market, the online share is 59.3% and will increase by an average of 7.5% to 79.1% by 2028.

eCommerce online share of the total Headwear market in Croatia

in %

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Bar chart with 8 bars.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 0.07180822812458199 to 0.7398419693363458.
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20202021202220232024202520262027
Online share (in %)81.0%7.2%51.2%48.9%74.0%9.4%51.9%13.1%

Market definition

Definition of the Headwear market within the Fashion market

Market definition: Fashion > Bags & Accessories > Fashion Accessories > Headwear The category Headwear includes the online trade of hats (e.g. bucket hats, sun hats, berets), beanies, baseball caps, and more. This category does not cover safety helmets and bicycle helmets. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Hats (e.g. bucket hats, sun hats, berets)
  • Beanies
  • Baseball caps
  • Headbands
  • Hijabs

Out-of-scope

  • Safety helmets
  • Bicycle helmets

Market comparison

The Croatian Headwear market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Chart

Bubble chart with 5 data series. Bubble charts are scatter charts where each data point also has a size value.
The chart has 1 X axis displaying Online Share. Data ranges from 0.09543816129313809 to 0.9558758794235425.
The chart has 1 Y axis displaying Revenue Growth. Data ranges from 0.4008652774097965 to 0.9762844943382349.
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