Care Products market in Croatia

The Croatian Care Products eCommerce market is predicted to reach US$73.3 million by 2024 and accounts for 8.3% of the total eCommerce market in Croatia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.3%, resulting in a projected market volume of US$97.3 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Monthly revenues

Monthly eCommerce revenues in the Croatian Health Care market

The monthly eCommerce revenue of the Croatian Health Care market was US$2 million in November 2024. This refers to a growth of 5.5% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 9.8% of the total 2024 revenue of the Croatian Health Care market and the lowest in February 2024 with 7.2% of the total 2024 revenue.

Revenue Last Month

US$2.5m

The eCommerce revenue grew by 5.5% from October 2024 to November 2024.

11-2024+5.5%

Monthly revenue shares in the last 12 months

in %
0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)72.179.61.334.520.247.276.070.361.062.970.792.7

Market development

eCommerce revenue development in the Health Care market in Croatia

The Croatian Health Care eCommerce market is predicted to reach US$25.0 million by 2024 and accounts for 34.1% of the Care Products eCommerce market in Croatia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.0%, resulting in a projected market volume of US$36.6 million by 2028. The Health Care eCommerce market is a sub-market of the Care Products market. Further categories within the Care Products market are: Household Care, and Personal Care.

eCommerce revenue development in the Health Care market in Croatia

in million US$

eCommerce revenue growth in the Health Care market in Croatia

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)61.895.147.155.269.450.394.085.7

Online share

eCommerce online share of the total Health Care market in Croatia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Croatian Health Care retail market, the online share is 22.9% and will increase by an average of 6.5% to 29.4% by 2028.

eCommerce online share of the total Health Care market in Croatia

in %
20202021202220232024202520262027
Online share (in %)44.5%79.9%20.5%65.7%12.9%42.7%96.8%37.8%

Top stores

Top five Health Care online stores in Croatia by net sales 2023

With sales in the Croatian Health Care market, gymbeam.hr generated a revenue of US$4.7 million in 2023, which means it is the leading online store in this market. The Health Care ranking of Croatia is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Health Care market in Croatia in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Market definition

Definition of the Health Care market within the Care Products market

Market definition: Care Products > Health Care In the category Health Care digital channels are used to sell a variety of products, including eye care (e.g. glasses with prescription, contact lenses), medical products (e.g. medical supply, family planning products), nutrition (e.g. food supplements, protein drinks and bars), and more. Not part of the category are fitness and exercise equipment, health and fitness trackers or health publications and magazines. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Eye Care (e.g. glasses with prescription, contact lenses)
  • Medical products (e.g. medical supply, family planning products)
  • Nutrition (e.g. food supplements, protein drinks and bars)
  • Pharmaceuticals (e.g. prescription pharmaceuticals, OTC pharmaceuticals)

Out-of-scope

  • Fitness and exercise equipment
  • Health and fitness trackers
  • Health publications and magazines
  • Medical treatments (e.g. nutrition counseling, medical consultations, health assessments)