Furniture & Homeware market in Croatia
The Croatian Furniture & Homeware eCommerce market is predicted to reach US$105.1 million by 2023 and accounts for 11.5% of the total eCommerce market in Croatia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.4%, resulting in a projected market volume of US$139.8 million by 2027. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.
Market development
eCommerce revenue development in the Other Home & Living Furniture market in Croatia
The Croatian Other Home & Living Furniture eCommerce market is predicted to reach US$3.6 million by 2023 and accounts for 10.9% of the Home & Living eCommerce market in Croatia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.2%, resulting in a projected market volume of US$4.6 million by 2027. The Other Home & Living Furniture eCommerce market is a sub-market of the Home & Living market. Further categories within the Home & Living market are: Beds, Cabinets & Shelves, Chairs, Mattresses, and Tables.
eCommerce revenue development in the Other Home & Living Furniture market in Croatia
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Other Home & Living Furniture market in Croatia
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 3.8 | 20.5 | 24.8 | 12.7 | 28.6 | 36.5 | 58.4 | 91.3 |
| AOV (in US$) | 59.7 | 61.1 | 19.8 | 81.4 | 75.4 | 16.1 | 30.1 | 83.0 |
| CVR (in %) | 3.8 | 20.5 | 24.8 | 12.7 | 28.6 | 36.5 | 58.4 | 91.3 |
Market definition
Definition of the Other Home & Living Furniture market within the Furniture & Homeware market
Market definition: Furniture & Homeware > Furniture > Home & Living > Other Home & Living Furniture The category Other Home & Living Furniture includes the online trade of armchairs, recliners, sofas, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Armchairs
- Recliners
- Sofas
- Couches
Select sub-category