Fashion market in Haiti

The Haitian Fashion eCommerce market is predicted to reach US$35.1 million by 2024 and accounts for 20.8% of the total eCommerce market in Haiti. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.7%, resulting in a projected market volume of US$49.0 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Apparel market in Haiti

The Haitian Apparel eCommerce market is predicted to reach US$19.6 million by 2024 and accounts for 55.8% of the Fashion eCommerce market in Haiti. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 9.5%, resulting in a projected market volume of US$28.1 million by 2028. The Apparel eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Bags & Accessories, and Footwear.

eCommerce revenue development in the Apparel market in Haiti

in million US$

eCommerce revenue growth in the Apparel market in Haiti

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 12.7 94.8 16.6 23.6 84.6 57.3 15.4 41.8

Online share

eCommerce online share of the total Apparel market in Haiti

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Haitian Apparel retail market, the online share is 46.8% and will increase by an average of 14.5% to 80.4% by 2028.

eCommerce online share of the total Apparel market in Haiti

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 33.0% 71.0% 39.8% 55.4% 13.0% 39.2% 27.0% 49.8%

Market definition

Definition of the Apparel market within the Fashion market

Market definition: Fashion > Apparel The category Apparel encompasses the commercial (B2C) sale of outerwear (e.g. jackets, coats), tops (e.g. t-shirts, sweaters, blouses), bottoms (e.g. pants, shorts, skirts), and more. Not covered are sport-specific apparel (e.g. wetsuits, snowsuits, goalkeeper gloves), footwear or fashion accessories (e.g. gloves, hats, scarves). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Outerwear (e.g. jackets, coats)
  • Tops (e.g. t-shirts, sweaters, blouses)
  • Bottoms (e.g. pants, shorts, skirts)
  • Undergarments (e.g. underwear, socks)
  • Activewear (e.g. joggers, tights, tricots)

Out-of-scope

  • Sport-specific apparel (e.g. wetsuits, snowsuits, goalkeeper gloves)
  • Footwear
  • Fashion accessories (e.g. gloves, hats, scarves)