Grocery market in Hungary
The Hungarian Grocery eCommerce market is predicted to reach US$142.6 million by 2023 and accounts for 5.2% of the total eCommerce market in Hungary. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.3%, resulting in a projected market volume of US$226.8 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Other Fresh Food market in Hungary
The Hungarian Other Fresh Food eCommerce market is predicted to reach US$0.6 million by 2023 and accounts for 1.5% of the Fresh Food eCommerce market in Hungary. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.3%, resulting in a projected market volume of US$0.8 million by 2027. The Other Fresh Food eCommerce market is a sub-market of the Fresh Food market. Further categories within the Fresh Food market are: Chilled Food, Dairy Goods, Fruits & Vegetables, and Meat & Fish.
eCommerce revenue development in the Other Fresh Food market in Hungary
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Other Fresh Food market in Hungary
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 31.4 | 70.8 | 68.5 | 94.5 | 15.8 | 14.9 | 29.7 | 49.5 |
| AOV (in US$) | 0.2 | 0.8 | 0.5 | 0.3 | 0.7 | 0.5 | 0.2 | 0.8 |
| CVR (in %) | 12.5 | 64.5 | 19.7 | 62.1 | 51.7 | 21.9 | 22.5 | 11.0 |
Market definition
Definition of the Other Fresh Food market within the Grocery market
Market definition: Grocery > Food > Fresh Food > Other Fresh Food The category Other Fresh Food includes the online trade of plant-based dairy alternatives (e.g. almond milk, soy milk, coconut milk) and tofu and meat alternatives. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Plant-based dairy alternatives (e.g. almond milk, soy milk, coconut milk)
- Tofu and meat alternatives
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