Care Products market in Indonesia
The Indonesian Care Products eCommerce market is predicted to reach US$5,595.3 million by 2024 and accounts for 5.9% of the total eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 19.7%, resulting in a projected market volume of US$11,468.9 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Deodorants market in Indonesia
The Indonesian Deodorants eCommerce market is predicted to reach US$168.9 million by 2024 and accounts for 7.9% of the Shower & Bath eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 38.5%, resulting in a projected market volume of US$621.3 million by 2028. The Deodorants eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Conditioners, Creams & Body Lotions, Hair Dyes, Other Shower & Bath, and Shampoos.
eCommerce revenue development in the Deodorants market in Indonesia
eCommerce revenue growth in the Deodorants market in Indonesia
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 14.8 | 46.4 | 77.7 | 65.9 | 91.6 | 57.8 | 62.2 | 67.4 |
Market definition
Definition of the Deodorants market within the Care Products market
Market definition: Care Products > Personal Care > Shower & Bath > Deodorants The category Deodorants includes the online trade of deodorants (e.g. antiperspirant deodorants, deodorant sprays, roll-on deodorants). This category does not cover fragrances and perfumes and bodysprays. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Deodorants (e.g. antiperspirant deodorants, deodorant sprays, roll-on deodorants)
Out-of-scope
- Fragrances and perfumes
- Bodysprays
Market comparison
The Indonesian Deodorants market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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