Grocery market in Indonesia
The Indonesian Grocery eCommerce market is predicted to reach US$14,268.1 million by 2024 and accounts for 15.5% of the total eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 32.7%, resulting in a projected market volume of US$44,291.3 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Wine & Liquors market in Indonesia
The Indonesian Wine & Liquors eCommerce market is predicted to reach US$19.6 million by 2024 and accounts for 60.3% of the Alcoholic Beverages eCommerce market in Indonesia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.2%, resulting in a projected market volume of US$30.0 million by 2028. The Wine & Liquors eCommerce market is a sub-market of the Alcoholic Beverages market. Further categories within the Alcoholic Beverages market are: Beers, and Other Alcoholic Beverages.
eCommerce revenue development in the Wine & Liquors market in Indonesia
eCommerce revenue growth in the Wine & Liquors market in Indonesia
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 89.9 | 16.8 | 90.7 | 88.3 | 56.3 | 22.2 | 28.8 | 68.5 | ||||
as of Alcoholic Beverages (in %) | 25.0 | 24.5 | 24.4 | 22.7 | 20.5 | 25.5 | 25.6 | 25.9 | 26.2 | 26.9 | 28.3 | 28.9 |
Market definition
Definition of the Wine & Liquors market within the Grocery market
Market definition: Grocery > Beverages > Alcoholic Beverages > Wine & Liquors The category Wine & Liquors includes the online trade of wine (e.g. red wine, white wine, rosé wine) and liquors (e.g. whiskey, vodka, rum, gin, tequila). This category does not cover beer and sparkling wine and champagne. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Wine (e.g. red wine, white wine, rosé wine)
- Liquors (e.g. whiskey, vodka, rum, gin, tequila)
Out-of-scope
- Beer
- Sparkling wine and champagne
Market comparison
The Indonesian Wine & Liquors market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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