Grocery market in Israel

Market development

eCommerce revenue development in the Fresh Food market in Israel

The Israeli Fresh Food eCommerce market is predicted to reach US$149.3 million by 2024 and accounts for 52.0% of the Food eCommerce market in Israel. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 21.9%, resulting in a projected market volume of US$329.7 million by 2028. The Fresh Food eCommerce market is a sub-market of the Food market. Further categories within the Food market are: Baked Goods, Food Cupboard, Frozen Food, and Meal Kits.

eCommerce revenue development in the Fresh Food market in Israel

in million US$

eCommerce revenue growth in the Fresh Food market in Israel

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)46.568.257.055.088.939.271.510.1

Online share

eCommerce online share of the total Fresh Food market in Israel

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Israeli Fresh Food retail market, the online share is 1.8% and will increase by an average of 10.0% to 2.7% by 2028.

eCommerce online share of the total Fresh Food market in Israel

in %
20202021202220232024202520262027
Online share (in %)8.1%28.9%45.9%40.6%34.1%10.8%58.5%72.8%

Market definition

Definition of the Fresh Food market within the Grocery market

Market definition: Grocery > Food > Fresh Food The category Fresh Food includes the online trade of fruits, vegetables, meat, and more. This category does not cover canned, frozen and processed food. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Fruits
  • Vegetables
  • Meat
  • Fish
  • Dairy
  • Chilled Food

Out-of-scope

  • Canned, frozen and processed food