Care Products market in Israel

Market development

eCommerce revenue development in the Other Hygiene market in Israel

The Israeli Other Hygiene eCommerce market is predicted to reach US$4.1 million by 2024 and accounts for 7.5% of the Hygiene eCommerce market in Israel. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 19.0%, resulting in a projected market volume of US$8.2 million by 2028. The Other Hygiene eCommerce market is a sub-market of the Hygiene market. Further categories within the Hygiene market are: Feminine Hygiene, Handkerchiefs, and Toilet Paper.

eCommerce revenue development in the Other Hygiene market in Israel

in million US$

eCommerce revenue growth in the Other Hygiene market in Israel

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)50.769.410.024.85.797.653.315.3

Online share

eCommerce online share of the total Other Hygiene market in Israel

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Israeli Other Hygiene retail market, the online share is 19.7% and will increase by an average of 6.1% to 25.0% by 2028.

eCommerce online share of the total Other Hygiene market in Israel

in %
20202021202220232024202520262027
Online share (in %)63.0%76.0%44.5%20.1%19.6%99.5%73.7%90.0%

Market definition

Definition of the Other Hygiene market within the Care Products market

Market definition: Care Products > Personal Care > Hygiene > Other Hygiene The category Other Hygiene includes the online trade of baby wipes and diapers, incontinence products and oral care products (e.g. toothbrushes, toothpastes, mouthwashes, dental flosses). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Baby wipes and diapers
  • Incontinence products
  • Oral care products (e.g. toothbrushes, toothpastes, mouthwashes, dental flosses)