Fashion market in India

The Indian Fashion eCommerce market is predicted to reach US$20,138.8 million by 2024 and accounts for 18.7% of the total eCommerce market in India. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.2%, resulting in a projected market volume of US$33,076.0 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Indian Fashion retail market, the online share is 4.9% and will increase by an average of 5.9% to 6.2% by 2028.

With sales in the Indian Fashion market, ajio.com generated a revenue of US$2,113.4 million in 2023, which means it is the leading online store in this market. The Fashion ranking of India is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 83.7% VISA the most commonly offered payment method of all online stores in the Indian Fashion eCommerce market in 2023. Like VISA Mastercard with a share of 83.7% and American Express with a share of 62.2% the payment type Cards is the most common used by online retailers in in the Indian Fashion eCommerce market in 2023. Other commonly used payment methods in that market are Bank transfer/cash in advance (Bank transfer) with 73.5% and Cash on delivery (Cash on delivery) with 67.3% of stores offering that payment method to the clients.