Fashion market in India
The Indian Fashion eCommerce market is predicted to reach US$16,152.6 million by 2023 and accounts for 18.5% of the total eCommerce market in India. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.2%, resulting in a projected market volume of US$16,947.1 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Fashion market in India
The Indian Fashion eCommerce market is predicted to reach US$16,152.6 million by 2023 and accounts for 18.5% of the total eCommerce market in India. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.2%, resulting in a projected market volume of US$16,947.1 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
eCommerce revenue development in the Fashion market in India
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Fashion market in India
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 44.0 | 34.2 | 38.0 | 46.8 | 19.5 | 72.7 | 56.0 | 68.2 |
| AOV (in US$) | 0.2 | 0.2 | 0.3 | 0.8 | 0.4 | 0.0 | 0.2 | 0.5 |
| CVR (in %) | 19.1 | 90.3 | 11.4 | 95.1 | 60.2 | 58.8 | 8.8 | 70.5 |
Top stores
Top five Fashion online stores in India by net sales 2022
With sales in the Indian Fashion market, ajio.com generated a revenue of US$1,912.2 million in 2022, which means it is the leading online store in this market. The Fashion ranking of India is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Fashion market in India in 2022
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ECDB analysis
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Filtered revenue / share
eCommerce net sales refer to the year 2022
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Global revenue
eCommerce net sales refer to the year 2022
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Growth
eCommerce net sales growth refers to 2022/2021
| |
|---|---|---|---|
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US$900.0m
20.7% | US$8,300.0m | 8.3% | |
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US$550.0m
12.0% | US$4,600.0m | 12.4% | |
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US$470.0m
3.9% | US$1,190.0m | 33.6% | |
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US$430.0m
20.6% | US$2,122.0m | 18.0% | |
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US$370.0m
20.7% | US$1,814.0m | 12.6% |
See further stores
Payment Methods
Top 5 offered payment methods in the Indian Fashion market
With 82.4% VISA the most commonly offered payment method of all online stores in the Indian Fashion eCommerce market in 2022. Like VISA Mastercard with a share of 82.4% and American Express with a share of 59.8% the payment type Cards is the most common used by online retailers in in the Indian Fashion eCommerce market in 2022. Other commonly used payment methods in that market are Bank transfer/cash in advance (Bank transfer) with 73.5% and Cash on delivery (Cash on delivery) with 66.7% of stores offering that payment method to the clients.
Top 5 offered payment methods in the Indian Fashion market
Note: A store can offer more than one payment method (Multi-pick), based on 102 stores in the Indian Fashion market
Source: ECDB analysis
See all stores offering
Market definition
Definition of the Fashion market
Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Apparel (e.g. jackets, t-shirts, joggers, underwear)
- Footwear (e.g. sneakers, boots, sandals)
- Bags (e.g. handbags, backpacks, suitcases)
- Accessories (e.g. hats, sunglasses, jewelry, watches)
Out-of-scope
- Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
- Eye care (e.g. glasses and sunglasses with prescriptions)
- Beauty care (e.g. make-up, fragrances)
Select sub-category