Grocery market in India

The Indian Grocery eCommerce market is predicted to reach US$6,728.9 million by 2023 and accounts for 7.7% of the total eCommerce market in India. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.4%, resulting in a projected market volume of US$10,357.2 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Other Frozen Food market in India

The Indian Other Frozen Food eCommerce market is predicted to reach US$13.9 million by 2023 and accounts for 6.2% of the Frozen Food eCommerce market in India. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.0%, resulting in a projected market volume of US$22.0 million by 2027. The Other Frozen Food eCommerce market is a sub-market of the Frozen Food market. Further categories within the Frozen Food market are: Frozen Pizzas, Frozen Ready Meals, Frozen Vegetables, and Ice Creams.

eCommerce revenue development in the Other Frozen Food market in India

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Other Frozen Food market in India

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 71.0 95.6 63.1 80.4 0.1 87.2 19.9 75.0
AOV (in US$) 0.3 0.5 0.8 0.9 0.6 0.1 0.9 0.1
CVR (in %) 12.7 41.9 41.8 83.6 12.6 5.1 4.3 7.1
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Other Frozen Food market in India

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Indian Other Frozen Food retail market, the online share is 1.6% and will increase by an average of 11.0% to 2.5% by 2027.

eCommerce online share of the total Other Frozen Food market in India

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 52.6% 55.7% 43.5% 77.0% 99.2% 90.8% 40.1% 7.1%

Market definition

Definition of the Other Frozen Food market within the Grocery market

Market definition: Grocery > Food > Frozen Food > Other Frozen Food The category Other Frozen Food includes the online trade of frozen fruits, frozen desserts, frozen french fries and potato products, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Frozen fruits
  • Frozen desserts
  • Frozen french fries and potato products
  • Frozen pies and pie crusts