Hobby & Leisure market in India

The Indian Hobby & Leisure eCommerce market is predicted to reach US$21,814.1 million by 2024 and accounts for 20.8% of the total eCommerce market in India. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 19.8%, resulting in a projected market volume of US$44,938.0 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Toys, Pet Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Pet Supplies market in India

The Indian Pet Supplies eCommerce market is predicted to reach US$2,028.6 million by 2024 and accounts for 9.3% of the Hobby & Leisure eCommerce market in India. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 20.2%, resulting in a projected market volume of US$4,234.0 million by 2028. The Pet Supplies eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Pet Supplies market in India

in million US$

eCommerce revenue growth in the Pet Supplies market in India

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 68.1 24.1 66.6 81.6 76.9 63.0 86.6 51.2

Online share

eCommerce online share of the total Pet Supplies market in India

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Indian Pet Supplies retail market, the online share is 1.0% and will increase by an average of 7.9% to 1.3% by 2027.

eCommerce online share of the total Pet Supplies market in India

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 97.2% 90.7% 28.0% 31.9% 19.7% 23.3% 94.1% 82.0%

Top stores

Top five Pet Supplies online stores in India by net sales 2022

With sales in the Indian Pet Supplies market, bigbasket.com generated a revenue of US$9.1 million in 2022, which means it is the leading online store in this market. The Pet Supplies ranking of India is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Pet Supplies market in India in 2022

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Market definition

Definition of the Pet Supplies market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Pet Supplies The category Pet Supplies comprises digital sales of pet food and treats, pet toys, crates, carriers, aquariums, tanks and enclosures, and more. This category does not cover pet care services (e.g. dog walking, grooming, pet training) and medical treatments (e.g. veterinary care). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Pet food and treats
  • Pet toys
  • Crates, carriers, aquariums, tanks and enclosures
  • Collars and leashes
  • Pet grooming supplies
  • Pet clothing and accessories
  • Pet pharmaceuticals and nutrition

Out-of-scope

  • Pet care services (e.g. dog walking, grooming, pet training)
  • Medical treatments (e.g. veterinary care)