Care Products market in Iraq

The Iraqi Care Products eCommerce market is predicted to reach US$117.1 million by 2023 and accounts for 8.9% of the total eCommerce market in Iraq. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.2%, resulting in a projected market volume of US$148.9 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Women's Fragrances market in Iraq

The Iraqi Women's Fragrances eCommerce market is predicted to reach US$7.0 million by 2023 and accounts for 59.3% of the Fragrances eCommerce market in Iraq. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.7%, resulting in a projected market volume of US$9.0 million by 2027. The Women's Fragrances eCommerce market is a sub-market of the Fragrances market. Further categories within the Fragrances market are: Men's Fragrances.

eCommerce revenue development in the Women's Fragrances market in Iraq

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Women's Fragrances market in Iraq

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 55.7 38.4 94.6 97.1 59.5 95.6 20.5 40.0
AOV (in US$) 20.1 87.4 58.2 41.8 9.6 53.9 82.6 43.4
CVR (in %) 55.7 38.4 94.6 97.1 59.5 95.6 20.5 40.0
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Women's Fragrances market in Iraq

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Iraqi Women's Fragrances retail market, the online share is 23.2% and will decrease by an average of 15.4% to 11.9% by 2027.

eCommerce online share of the total Women's Fragrances market in Iraq

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 8.7% 92.2% 67.1% 29.8% 40.3% 35.7% 1.1% 48.2%

Market definition

Definition of the Women's Fragrances market within the Care Products market

Market definition: Care Products > Personal Care > Fragrances > Women's Fragrances The category Women's Fragrances includes the online trade of perfumes, eau de parfum, eau de toilette, and more. This category does not cover scented body lotions and creams and deodorants. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Perfumes
  • Eau de parfum
  • Eau de toilette
  • Cologne
  • Solid perfumes
  • Body sprays
  • Mists

Out-of-scope

  • Scented body lotions and creams
  • Deodorants