Fashion market in Iran
The Iranian Fashion eCommerce market is predicted to reach US$327.7 million by 2023 and accounts for 18.0% of the total eCommerce market in Iran. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.9%, resulting in a projected market volume of US$382.5 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Workwear market in Iran
The Iranian Workwear eCommerce market is predicted to reach US$2.5 million by 2023 and accounts for 1.3% of the Apparel eCommerce market in Iran. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -3.9%, resulting in a projected market volume of US$2.1 million by 2027. The Workwear eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Dresses & Skirts, Jackets, Coats & Anoraks, Other Apparel, Pants, Socks, Suits & Trouser Suits, Sweaters, T-Shirts, Shirts & Blouses, and Underwear & Nightwear.
eCommerce revenue development in the Workwear market in Iran
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Workwear market in Iran
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 78.1 | 72.0 | 99.7 | 93.0 | 41.1 | 76.0 | 94.6 | 56.1 |
| AOV (in US$) | 0.5 | 0.9 | 0.3 | 0.7 | 0.8 | 0.1 | 0.7 | 0.8 |
| CVR (in %) | 2.6 | 99.7 | 31.6 | 19.6 | 24.4 | 5.7 | 82.9 | 59.0 |
Market definition
Definition of the Workwear market within the Fashion market
Market definition: Fashion > Apparel > Workwear The category Workwear includes the online trade of overalls, safety vests and high-visibility clothing. This category does not cover safety shoes, safety glasses and goggles or tool belts. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Overalls
- Safety vests
- High-visibility clothing
Out-of-scope
- Safety shoes
- Safety glasses and goggles
- Tool belts
- Helmets
Select sub-category