DIY market in Iceland
The Icelandic DIY eCommerce market is predicted to reach US$82.3 million by 2023 and accounts for 9.0% of the total eCommerce market in Iceland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.7%, resulting in a projected market volume of US$106.7 million by 2027. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.
Market development
eCommerce revenue development in the Other Garden market in Iceland
The Icelandic Other Garden eCommerce market is predicted to reach US$0.5 million by 2023 and accounts for 3.9% of the Garden eCommerce market in Iceland. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.5%, resulting in a projected market volume of US$0.5 million by 2027. The Other Garden eCommerce market is a sub-market of the Garden market. Further categories within the Garden market are: Barbecues, Gardening Accessories, and Plants & Seeds.
eCommerce revenue development in the Other Garden market in Iceland
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Other Garden market in Iceland
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 71.8 | 88.2 | 91.5 | 92.3 | 85.4 | 9.0 | 13.0 | 37.1 |
| AOV (in US$) | 0.2 | 0.7 | 0.2 | 0.8 | 0.1 | 0.7 | 0.8 | 0.8 |
| CVR (in %) | 66.1 | 31.3 | 96.0 | 18.1 | 8.3 | 90.2 | 21.5 | 84.9 |
Market definition
Definition of the Other Garden market within the DIY market
Market definition: DIY > Garden > Other Garden The category Other Garden includes the online trade of bird house, corn dumplings, water fountain, and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Bird house
- Corn dumplings
- Water fountain
- Pinwheels