Hobby & Leisure market in Jordan

The Jordanian Hobby & Leisure eCommerce market is predicted to reach US$57.3 million by 2023 and accounts for 25.4% of the total eCommerce market in Jordan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.8%, resulting in a projected market volume of US$86.5 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Horse Supplies market in Jordan

The Jordanian Horse Supplies eCommerce market is predicted to reach US$0.6 million by 2023 and accounts for 11.5% of the Pet Supplies eCommerce market in Jordan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.7%, resulting in a projected market volume of US$1.0 million by 2027. The Horse Supplies eCommerce market is a sub-market of the Pet Supplies market. Further categories within the Pet Supplies market are: Bird Supplies, Cat Supplies, Dog Supplies, Fish Supplies, and Other Pet Supplies.

eCommerce revenue development in the Horse Supplies market in Jordan

in million US$

eCommerce revenue growth in the Horse Supplies market in Jordan

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 92.1 7.4 33.4 50.6 23.8 51.3 2.2 69.9

Online share

eCommerce online share of the total Horse Supplies market in Jordan

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Jordanian Horse Supplies retail market, the online share is 3.3% and will increase by an average of 5.2% to 4.0% by 2027.

eCommerce online share of the total Horse Supplies market in Jordan

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 46.4% 48.7% 94.6% 15.6% 2.0% 90.3% 46.9% 47.2%

Market definition

Definition of the Horse Supplies market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Pet Supplies > Horse Supplies The category Horse Supplies includes the online trade of horse feed and supplements, horse tack and equipment (e.g. saddles, bridles, reins, bits, stirrups), horse grooming supplies, and more. This category does not cover riding lessons. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Horse feed and supplements
  • Horse tack and equipment (e.g. saddles, bridles, reins, bits, stirrups)
  • Horse grooming supplies
  • Horse riding gear (e.g. gloves, helmets)

Out-of-scope

  • Riding lessons