Electronics market in Jordan
The Jordanian Electronics eCommerce market is predicted to reach US$49.7 million by 2023 and accounts for 22.0% of the total eCommerce market in Jordan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.6%, resulting in a projected market volume of US$57.2 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the Small Kitchen Appliances market in Jordan
The Jordanian Small Kitchen Appliances eCommerce market is predicted to reach US$1.6 million by 2023 and accounts for 10.6% of the Household Appliances eCommerce market in Jordan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.0%, resulting in a projected market volume of US$1.9 million by 2027. The Small Kitchen Appliances eCommerce market is a sub-market of the Household Appliances market. Further categories within the Household Appliances market are: Cookers & Ovens, Dishwashers, Other Household Appliances, Refrigerators, Vacuum Cleaners, and Washing Machines.
eCommerce revenue development in the Small Kitchen Appliances market in Jordan
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Small Kitchen Appliances market in Jordan
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 21.4 | 27.3 | 3.4 | 69.4 | 61.0 | 77.9 | 89.2 | 69.7 |
| AOV (in US$) | 0.6 | 0.3 | 0.7 | 0.3 | 0.4 | 0.7 | 0.2 | 0.3 |
| CVR (in %) | 56.9 | 53.0 | 27.9 | 8.0 | 59.2 | 35.7 | 13.8 | 89.1 |
Market definition
Definition of the Small Kitchen Appliances market within the Electronics market
Market definition: Electronics > Electrical Appliances > Household Appliances > Small Kitchen Appliances The category Small Kitchen Appliances includes the online trade of toasters, electric kettles, microwave ovens, and more. This category does not cover lare household appliances, cleaning appliances or personal care appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Toasters
- Electric kettles
- Microwave ovens
- Airfryers
- Coffee makers
- Espresso machines
- Blenders
- Food processors (e.g. Thermomix)
- Slow cookers and pressure cookers
- Waffle makers and griddles
- Juicers
- Hand and stand mixers
- Kitchen scales and timers
- Ice cream and yogurt makers
- Bread makers
Out-of-scope
- Lare household appliances
- Cleaning appliances
- Personal care appliances
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