Care Products market in Japan

The Japanese Care Products eCommerce market is predicted to reach US$8,652.5 million by 2024 and accounts for 6.6% of the total eCommerce market in Japan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.0%, resulting in a projected market volume of US$10,520.2 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Pharmaceuticals market in Japan

The Japanese Pharmaceuticals eCommerce market is predicted to reach US$1,474.1 million by 2024 and accounts for 47.8% of the Health Care eCommerce market in Japan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.1%, resulting in a projected market volume of US$2,242.8 million by 2028. The Pharmaceuticals eCommerce market is a sub-market of the Health Care market. Further categories within the Health Care market are: Eye Care, Medical Products, Nutrition, and Other Health Care.

eCommerce revenue development in the Pharmaceuticals market in Japan

in million US$

eCommerce revenue growth in the Pharmaceuticals market in Japan

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 62.7 82.1 79.8 5.5 16.5 16.4 79.2 4.3

Online share

eCommerce online share of the total Pharmaceuticals market in Japan

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Japanese Pharmaceuticals retail market, the online share is 28.8% and will increase by an average of 6.8% to 37.5% by 2028.

eCommerce online share of the total Pharmaceuticals market in Japan

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 55.3% 0.8% 23.8% 91.3% 84.8% 86.5% 67.9% 48.4%

Market definition

Definition of the Pharmaceuticals market within the Care Products market

Market definition: Care Products > Health Care > Pharmaceuticals The category Pharmaceuticals includes the online trade of perscription pharmaceuticals and otc pharmaceuticals. This category does not cover medical supplies and medical consultations and health assessments. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Perscription pharmaceuticals
  • OTC pharmaceuticals

Out-of-scope

  • Medical supplies
  • Medical consultations and health assessments