Care Products market in Japan
The Japanese Care Products eCommerce market is predicted to reach US$9,044.9 million by 2023 and accounts for 7.2% of the total eCommerce market in Japan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.7%, resulting in a projected market volume of US$10,469.3 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Women's Fragrances market in Japan
The Japanese Women's Fragrances eCommerce market is predicted to reach US$1,022.0 million by 2023 and accounts for 58.2% of the Fragrances eCommerce market in Japan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.7%, resulting in a projected market volume of US$1,181.8 million by 2027. The Women's Fragrances eCommerce market is a sub-market of the Fragrances market. Further categories within the Fragrances market are: Men's Fragrances.
eCommerce revenue development in the Women's Fragrances market in Japan
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Women's Fragrances market in Japan
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 87.2 | 49.5 | 65.4 | 52.6 | 75.4 | 44.3 | 95.4 | 41.0 |
AOV (in US$) | 0.1 | 0.1 | 0.2 | 0.5 | 0.8 | 0.6 | 0.2 | 0.0 |
CVR (in %) | 92.1 | 6.6 | 48.2 | 72.7 | 39.1 | 8.8 | 38.6 | 68.1 |
Market definition
Definition of the Women's Fragrances market within the Care Products market
Market definition: Care Products > Personal Care > Fragrances > Women's Fragrances The category Women's Fragrances includes the online trade of perfumes, eau de parfum, eau de toilette, and more. This category does not cover scented body lotions and creams and deodorants. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Perfumes
- Eau de parfum
- Eau de toilette
- Cologne
- Solid perfumes
- Body sprays
- Mists
Out-of-scope
- Scented body lotions and creams
- Deodorants
Select sub-category