Hobby & Leisure market in Japan

The Japanese Hobby & Leisure eCommerce market is predicted to reach US$28,478.3 million by 2023 and accounts for 22.8% of the total eCommerce market in Japan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.3%, resulting in a projected market volume of US$37,709.5 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Pet Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Cat Supplies market in Japan

The Japanese Cat Supplies eCommerce market is predicted to reach US$1,112.4 million by 2023 and accounts for 39.8% of the Pet Supplies eCommerce market in Japan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.4%, resulting in a projected market volume of US$1,715.7 million by 2027. The Cat Supplies eCommerce market is a sub-market of the Pet Supplies market. Further categories within the Pet Supplies market are: Bird Supplies, Dog Supplies, Fish Supplies, Horse Supplies, and Other Pet Supplies.

eCommerce revenue development in the Cat Supplies market in Japan

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Cat Supplies market in Japan

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 72.1 25.9 37.1 37.3 98.1 37.6 63.1 50.7
AOV (in US$) 29.3 47.4 13.9 52.0 81.3 17.1 19.0 51.1
CVR (in %) 72.1 25.9 37.1 37.3 98.1 37.6 63.1 50.7
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Cat Supplies market in Japan

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Japanese Cat Supplies retail market, the online share is 3.0% and will increase by an average of 4.6% to 3.6% by 2027.

eCommerce online share of the total Cat Supplies market in Japan

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 56.0% 78.4% 65.4% 36.9% 84.2% 57.8% 50.1% 96.6%

Market definition

Definition of the Cat Supplies market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Pet Supplies > Cat Supplies The category Cat Supplies includes the online trade of cat food and treats, cat toys, cat beds and beddings, and more. This category does not cover cat sitting services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Cat food and treats
  • Cat toys
  • Cat beds and beddings
  • Cat litter and litter boxes
  • Cat carriers and crates
  • Cat grooming supplies

Out-of-scope

  • Cat sitting services