Care Products market in Japan
Market development
eCommerce revenue development in the Care Products market in Japan
The Japanese Care Products eCommerce market is predicted to reach US$8,652.5 million by 2024 and accounts for 6.6% of the total eCommerce market in Japan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.0%, resulting in a projected market volume of US$10,520.2 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
eCommerce revenue development in the Care Products market in Japan
eCommerce revenue growth in the Care Products market in Japan
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 62.5 | 39.8 | 67.4 | 87.0 | 40.7 | 68.8 | 32.7 | 22.1 |
Top stores
Top five Care Products online stores in Japan by net sales 2023
With sales in the Japanese Care Products market, shiseido.co.jp generated a revenue of US$1,891.3 million in 2023, which means it is the leading online store in this market. The Care Products ranking of Japan is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Care Products market in Japan in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Japanese Care Products market
With 95.6% VISA the most commonly offered payment method of all online stores in the Japanese Care Products eCommerce market in 2023. Like VISA Mastercard with a penetration of 94.5%, American Express with a share of 91.2%, and JCB with a share of 91.2% the payment type Cards is the most common used by online retailers in in the Japanese Care Products eCommerce market in 2023. With a share 81.3% Cash on delivery is the most common used payment method offered to the clients of type Cash on delivery.
Top 5 offered payment methods in the Japanese Care Products market
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Shipping Service Provider
Top 5 offered shipping providers in the Japanese Care Products market
Despite Sagawa Express's dominant position with 51.4% of online stores opting for its services, the Japanese Care Products eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including Yamato, Japan Post, FedEx, and USPS (United States Postal Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Japanese Care Products market
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Market definition
Definition of the Care Products market
Market definition: Care Products In the category Care Products digital channels are used to sell a variety of products, including personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances), household care products (e.g. detergents, brooms, cleaning cloths, sponges) and health care products (e.g. supplements, nutrition, pharmaceuticals). This category does not cover professional products and services for personal care (e.g. beauty treatments, make-up courses), cleaning services (e.g. housekeeping services, window cleaning services) or medical treatments (e.g. nutrition counseling, medical consultations, health assessments). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances)
- Household care products (e.g. detergents, brooms, cleaning cloths, sponges)
- Health care products (e.g. supplements, nutrition, pharmaceuticals)
Out-of-scope
- Professional products and services for personal care (e.g. beauty treatments, make-up courses)
- Cleaning services (e.g. housekeeping services, window cleaning services)
- Medical treatments (e.g. nutrition counseling, medical consultations, health assessments)
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