Furniture & Homeware market in Japan

The Japanese Furniture & Homeware eCommerce market is predicted to reach US$21,946.4 million by 2024 and accounts for 16.6% of the total eCommerce market in Japan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.7%, resulting in a projected market volume of US$25,413.1 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

Market development

eCommerce revenue development in the Furniture & Homeware market in Japan

The Japanese Furniture & Homeware eCommerce market is predicted to reach US$21,946.4 million by 2024 and accounts for 16.6% of the total eCommerce market in Japan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.7%, resulting in a projected market volume of US$25,413.1 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

eCommerce revenue development in the Furniture & Homeware market in Japan

in million US$

eCommerce revenue growth in the Furniture & Homeware market in Japan

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 63.9 9.2 27.0 43.4 91.2 84.2 55.0 48.0

Online share

eCommerce online share of the total Furniture & Homeware market in Japan

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Japanese Furniture & Homeware retail market, the online share is 27.6% and will increase by an average of 8.6% to 38.4% by 2028.

eCommerce online share of the total Furniture & Homeware market in Japan

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 87.1% 98.2% 5.7% 65.8% 21.4% 23.8% 35.9% 97.2%

Top stores

Top five Furniture & Homeware online stores in Japan by net sales 2022

With sales in the Japanese Furniture & Homeware market, nitori-net.jp generated a revenue of US$675.8 million in 2022, which means it is the leading online store in this market. The Furniture & Homeware ranking of Japan is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Furniture & Homeware market in Japan in 2022

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Payment Methods

Top 5 offered payment methods in the Japanese Furniture & Homeware market

With 98.4% VISA the most commonly offered payment method of all online stores in the Japanese Furniture & Homeware eCommerce market in 2022. Like VISA the other most common offered payment methods are all Cards with Mastercard covering 98.4%, JCB covering 93.4%,American Express covering 91.8%, and Diners Club covering 85.2% of all online stores in the Japanese Furniture & Homeware eCommerce market.

Top 5 offered payment methods in the Japanese Furniture & Homeware market

in %

See all stores offering


Market definition

Definition of the Furniture & Homeware market

Market definition: Furniture & Homeware The category Furniture & Homeware comprises digital sales of furniture (e.g. tables, chairs, beds, cabinets) and homeware (e.g. lamps, tableware, carpets, blinds, decorations) for the private end user (B2C). Not covered are unmovable objects (e.g. sinks, bath tubs, faucets), interior finishes (e.g. floorings, paints, wallpapers) or household appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Furniture (e.g. tables, chairs, beds, cabinets)
  • Homeware (e.g. lamps, tableware, carpets, blinds, decorations)

Out-of-scope

  • Unmovable objects (e.g. sinks, bath tubs, faucets)
  • Interior finishes (e.g. floorings, paints, wallpapers)
  • Household appliances
  • Consumer electronics
  • Furniture assembly services
  • Interior design services