Grocery market in Kenya
The Kenyan Grocery eCommerce market is predicted to reach US$50.5 million by 2024 and accounts for 7.6% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 24.7%, resulting in a projected market volume of US$122.2 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Dairy Goods market in Kenya
The Kenyan Dairy Goods eCommerce market is predicted to reach US$4.2 million by 2024 and accounts for 28.8% of the Fresh Food eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 23.9%, resulting in a projected market volume of US$9.9 million by 2028. The Dairy Goods eCommerce market is a sub-market of the Fresh Food market. Further categories within the Fresh Food market are: Chilled Food, Fruits & Vegetables, Meat & Fish, and Other Fresh Food.
eCommerce revenue development in the Dairy Goods market in Kenya
eCommerce revenue growth in the Dairy Goods market in Kenya
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 5.2 | 87.6 | 44.8 | 5.8 | 70.6 | 18.7 | 10.0 | 25.6 |
Market definition
Definition of the Dairy Goods market within the Grocery market
Market definition: Grocery > Food > Fresh Food > Dairy Goods The category Dairy Goods includes the online trade of dairy goods (e.g. milk, cheese, yogurt) and eggs. This category does not cover plant-based dairy alternatives (e.g. almond milk, soy milk, coconut milk). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Dairy Goods (e.g. milk, cheese, yogurt)
- Eggs
Out-of-scope
- Plant-based dairy alternatives (e.g. almond milk, soy milk, coconut milk)
Market comparison
The Kenyan Dairy Goods market in a global comparison
Market comparison by growth, online share, and revenue in 2023
Select sub-category
- Other Alcoholic Beverages *
- Juices *
- Nuts & Dried Fruits *
- Other Fresh Food *
- Frozen Pizzas *
- Frozen Ready Meals *
- Frozen Vegetables *
- Ice Creams *
- Other Frozen Food *
- Meal Kits *
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