Hobby & Leisure market in Cambodia

The Cambodian Hobby & Leisure eCommerce market is predicted to reach US$365.7 million by 2023 and accounts for 23.1% of the total eCommerce market in Cambodia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.1%, resulting in a projected market volume of US$619.8 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Toys, Pet Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Video, CDs, Vinyl & Downloads market in Cambodia

The Cambodian Video, CDs, Vinyl & Downloads eCommerce market is predicted to reach US$18.3 million by 2023 and accounts for 15.8% of the Media eCommerce market in Cambodia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.2%, resulting in a projected market volume of US$31.2 million by 2027. The Video, CDs, Vinyl & Downloads eCommerce market is a sub-market of the Media market. Further categories within the Media market are: Books, eBooks & Audiobooks, and Other Media.

eCommerce revenue development in the Video, CDs, Vinyl & Downloads market in Cambodia

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Video, CDs, Vinyl & Downloads market in Cambodia

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 97.9 71.3 81.6 62.8 65.4 93.1 18.0 0.3
AOV (in US$) 0.9 0.8 0.3 0.2 0.6 0.9 0.2 0.6
CVR (in %) 12.1 92.0 23.9 84.4 14.6 20.9 42.8 79.6
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Video, CDs, Vinyl & Downloads market in Cambodia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Cambodian Video, CDs, Vinyl & Downloads retail market, the online share is 3.7% and will increase by an average of 12.6% to 6.0% by 2027.

eCommerce online share of the total Video, CDs, Vinyl & Downloads market in Cambodia

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 20.5% 35.2% 86.4% 5.1% 97.5% 2.9% 93.3% 99.3%

Market definition

Definition of the Video, CDs, Vinyl & Downloads market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Media > Video, CDs, Vinyl & Downloads The category Video, CDs, Vinyl & Downloads includes the online trade of dvds, blu-rays, cds, and more. This category does not cover music streaming services and video streaming services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • DVDs
  • Blu-Rays
  • CDs
  • Vinyl
  • MP3s

Out-of-scope

  • Music streaming services
  • Video streaming services