Food & Personal Care market in Kazakhstan

Name: eCommerce Market Analytics: Toilet Paper eCommerce in Kazakhstan
Creator: ecommerceDB

The Kazakhstani Food & Personal Care eCommerce market is predicted to reach US$795.2 million by 2023 and accounts for 23.0% of the total eCommerce market in Kazakhstan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 17.8%, resulting in a projected market volume of US$1,530.2 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.

Overview
Market development

Market development

eCommerce revenue development in the Toilet Paper market in Kazakhstan

The Kazakhstani Toilet Paper eCommerce market is predicted to reach US$5.2 million by 2023 and accounts for 14.1% of the Household Care eCommerce market in Kazakhstan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 22.7%, resulting in a projected market volume of US$11.8 million by 2027. The Toilet Paper eCommerce market is a sub-market of the Household Care market. Further categories within the Household Care market are: Dishwashing Detergents, Household Cleaners, Household Paper, Laundry Care, Other Household Care, Paper Tissues, and Polishes, Room Scents & Insecticides.

eCommerce revenue development in the Toilet Paper market in Kazakhstan

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

	2020	2021	2022	2023	2024	2025	2026	2027
Revenue (in mUS$)	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Growth (in %)	22.1	94.8	31.6	55.0	82.7	65.1	35.9	50.4
AOV (in US$)	30.0	27.5	99.1	9.5	9.0	31.8	72.3	56.1
CVR (in %)	22.1	94.8	31.6	55.0	82.7	65.1	35.9	50.4

AOV: Average Order Value CVR: Conversion Rate

Select sub-market

Food & Personal Care
- Food & Beverages
  - Beverages
    - Alcoholic Drinks
      - Beer
      - Cider, Perry & Rice Wine *
      - Other Alcoholic Drinks *
      - Spirits
      - Wine
    - Hot Drinks
      - Cocoa *
      - Coffee *
      - Tea *
    - Non-Alcoholic Drinks
      - Bottled Water *
      - Juices *
      - Other Non-Alcoholic Drinks *
      - Soft Drinks
    - Other Beverages *
  - Food
    - Bread & Cereal Products
      - Bread
      - Breakfast Cereals *
      - Other Bread & Cereal Products
      - Pasta
      - Rice *
    - Confectionery & Snacks
      - Confectionery
      - Other Confectionery & Snacks *
      - Snack Food
    - Convenience Food
      - Ready-to-Eat Meals
      - Soups *
    - Dairy Products & Eggs
      - Cheese
      - Eggs
      - Milk *
      - Other Dairy Products & Eggs
      - Yogurt
    - Fish & Seafood
      - Fresh Fish
      - Fresh Seafood *
      - Processed Fish & Seafood
    - Fruits & Nuts
    - Meat
      - Fresh Meat
      - Processed Meat
    - Oils & Fats
      - Butter
      - Edible Oils
      - Margarine *
      - Other Oils & Fats *
    - Sauces & Spices
      - Spices & Culinary Herbs
      - Tomato Ketchup *
    - Spreads & Sweeteners
      - Other Spreads & Sweeteners *
      - Spreads
      - Sweeteners *
    - Vegetables
      - Fresh Vegetables
      - Processed & Frozen Vegetables
- Personal Care
  - Beauty Care
  - Body Care
    - Deodorants
    - Feminine Hygiene *
    - Shaving
    - Shower & Bath
  - Eye Care
    - Contact Lenses
    - Spectacle Lenses
  - Hair Care
  - Health Care
    - Analgesics *
    - Cold & Cough Remedies *
    - Digestives & Intestinal Remedies *
    - Hand Sanitizer *
    - Incontinence *
    - Other Health Care *
    - Skin Treatment *
    - Vitamins & Minerals *
  - Household Care
    - Dishwashing Detergents *
    - Household Cleaners
    - Household Paper *
    - Laundry Care
    - Other Household Care
    - Paper Tissues *
    - Polishes, Room Scents & Insecticides *
    - Toilet Paper
      - Standard Toilet Paper
      - Wet Toilet Paper *
  - Oral Care
  - Other Personal Care
  - Skin Care
    - Body
    - Face (Skin Care)
    - Prestige Skin Care
    - Sun Protection *

* Not available for the selected country