Food & Personal Care market in the Lao People's Democratic Republic

Name: eCommerce Market Analytics: Beverages eCommerce in Laos
Creator: ecommerceDB

The Lao Food & Personal Care eCommerce market is predicted to reach US$299.7 million by 2023 and accounts for 40.1% of the total eCommerce market in Laos. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.9%, resulting in a projected market volume of US$540.2 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.

Overview
Market development
Market definition

Market development

eCommerce revenue development in the Beverages market in the Lao People's Democratic Republic

The Lao Beverages eCommerce market is predicted to reach US$31.2 million by 2023 and accounts for 19.0% of the Food & Beverages eCommerce market in Laos. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.1%, resulting in a projected market volume of US$44.3 million by 2027. The Beverages eCommerce market is a sub-market of the Food & Beverages market. Further categories within the Food & Beverages market are: Food.

eCommerce revenue development in the Beverages market in the Lao People's Democratic Republic

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

	2020	2021	2022	2023	2024	2025	2026	2027
Revenue (in mUS$)	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Growth (in %)	5.6	72.8	96.3	26.0	66.9	42.2	93.0	84.9
AOV (in US$)	13.4	69.0	55.0	94.7	47.7	11.5	69.9	6.1
CVR (in %)	5.6	72.8	96.3	26.0	66.9	42.2	93.0	84.9

AOV: Average Order Value CVR: Conversion Rate

Market definition

Definition of the Beverages market within the Food & Personal Care market

Market definition: Food & Personal Care > Food & Beverages > Beverages The category Beverages refers to the commercial (B2C) online sale of alcoholic, non-alcoholic, and hot drinks. This market segment covers, for example, the sale of tea, coffee, juices, soft drinks, beer, spirits, and wine via a digital channel. Popular players in the eCommerce beverage market include internet retailers (e.g., amazon.com, jd.com) as well as dedicated groceries and beverage retailers (e.g., flaschenpost.de in Germany, freshdirect.com in the United States, tesco.com in the UK, bigbasket.com in India, boxed.com in the United States). Sales attributable to out-of-home consumption of beverages are not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

Alcoholic drinks (e.g., beer, wine, spirits)
Hot drinks (tea, coffee, cocoa)
Non-alcoholic drinks (e.g., soft drinks, juices, mineral water)

Select sub-market

Food & Personal Care
- Food & Beverages
  - Beverages
    - Alcoholic Drinks
      - Beer
      - Cider, Perry & Rice Wine *
      - Other Alcoholic Drinks *
      - Spirits
      - Wine *
    - Hot Drinks
      - Cocoa *
      - Coffee
      - Tea *
    - Non-Alcoholic Drinks
      - Bottled Water
      - Juices *
      - Other Non-Alcoholic Drinks *
      - Soft Drinks
    - Other Beverages *
  - Food
    - Bread & Cereal Products
      - Bread
      - Breakfast Cereals *
      - Other Bread & Cereal Products *
      - Pasta *
      - Rice
    - Confectionery & Snacks
      - Confectionery
      - Other Confectionery & Snacks *
      - Snack Food *
    - Convenience Food
      - Ready-to-Eat Meals
      - Soups *
    - Dairy Products & Eggs
      - Cheese *
      - Eggs *
      - Milk
      - Other Dairy Products & Eggs *
      - Yogurt *
    - Fish & Seafood
      - Fresh Fish
      - Fresh Seafood *
      - Processed Fish & Seafood
    - Fruits & Nuts
      - Fresh Fruits
      - Nuts *
      - Processed & Frozen Fruits *
    - Meat
      - Fresh Meat
      - Processed Meat
    - Oils & Fats *
      - Butter *
      - Edible Oils *
      - Margarine *
      - Other Oils & Fats *
    - Sauces & Spices *
      - Spices & Culinary Herbs *
      - Tomato Ketchup *
    - Spreads & Sweeteners *
      - Other Spreads & Sweeteners *
      - Spreads *
      - Sweeteners *
    - Vegetables
      - Fresh Vegetables
      - Processed & Frozen Vegetables *
- Personal Care
  - Beauty Care
    - Cosmetics
      - Eyes
      - Face (Cosmetics)
      - Lips
      - Nails *
      - Natural Cosmetics *
      - Prestige Cosmetics *
    - Fragrances
    - Other Beauty Care
  - Body Care
    - Deodorants
    - Feminine Hygiene *
    - Shaving
    - Shower & Bath
  - Eye Care
    - Contact Lenses *
    - Spectacle Lenses
  - Hair Care
  - Health Care
    - Analgesics *
    - Cold & Cough Remedies *
    - Digestives & Intestinal Remedies *
    - Hand Sanitizer *
    - Incontinence *
    - Other Health Care *
    - Skin Treatment *
    - Vitamins & Minerals *
  - Household Care
    - Dishwashing Detergents *
    - Household Cleaners *
    - Household Paper
    - Laundry Care
    - Other Household Care
    - Paper Tissues *
    - Polishes, Room Scents & Insecticides *
    - Toilet Paper *
      - Standard Toilet Paper *
      - Wet Toilet Paper *
  - Oral Care
  - Other Personal Care
  - Skin Care
    - Body
    - Face (Skin Care)
    - Prestige Skin Care *
    - Sun Protection *

* Not available for the selected country