Electronics market in Laos

Market development

eCommerce revenue development in the Televisions market in Laos

The Lao Televisions eCommerce market is predicted to reach US$3.9 million by 2024 and accounts for 93.7% of the TV & Video eCommerce market in Laos. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.8%, resulting in a projected market volume of US$5.9 million by 2028. The Televisions eCommerce market is a sub-market of the TV & Video market. Further categories within the TV & Video market are: Media Boxes & Sticks, and Other TV & Video.

eCommerce revenue development in the Televisions market in Laos

in million US$

eCommerce revenue growth in the Televisions market in Laos

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)14.929.869.527.040.377.717.443.5

Online share

eCommerce online share of the total Televisions market in Laos

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Lao Televisions retail market, the online share is 61.0% and will increase by an average of 6.7% to 79.2% by 2028.

eCommerce online share of the total Televisions market in Laos

in %
20202021202220232024202520262027
Online share (in %)79.4%1.6%94.9%51.5%51.5%31.5%35.8%31.6%

Market definition

Definition of the Televisions market within the Electronics market

Market definition: Electronics > Consumer Electronics > TV & Video > Televisions The category Televisions includes the online trade of TVs (e.g. lcd, led, oled, qled, plasma, smart TVs). This category does not cover projectors and screens, tv accessories (e.g. wall mounts, tv stands, remote controls) or game consoles. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • TVs (e.g. LCD, LED, OLED, QLED, Plasma, Smart TVs)

Out-of-scope

  • Projectors and screens
  • TV accessories (e.g. wall mounts, TV stands, remote controls)
  • Game consoles

Select sub-category

* Not available for the selected country