Electronics market in Lesotho

The Basotho Electronics eCommerce market is predicted to reach US$2.9 million by 2023 and accounts for 27.8% of the total eCommerce market in Lesotho. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 0.5%, resulting in a projected market volume of US$3.0 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Electrical Appliances market in Lesotho

The Basotho Electrical Appliances eCommerce market is predicted to reach US$0.9 million by 2023 and accounts for 29.5% of the Electronics eCommerce market in Lesotho. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.5%, resulting in a projected market volume of US$0.9 million by 2027. The Electrical Appliances eCommerce market is a sub-market of the Electronics market. Further categories within the Electronics market are: Consumer Electronics.

eCommerce revenue development in the Electrical Appliances market in Lesotho

in million US$

eCommerce revenue growth in the Electrical Appliances market in Lesotho

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 91.3 33.2 64.0 9.3 49.8 99.0 93.8 91.7

Online share

eCommerce online share of the total Electrical Appliances market in Lesotho

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Basotho Electrical Appliances retail market, the online share is 5.5% and will increase by an average of 8.7% to 7.8% by 2027.

eCommerce online share of the total Electrical Appliances market in Lesotho

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 23.6% 76.8% 0.8% 72.4% 47.2% 25.3% 68.4% 27.1%

Market definition

Definition of the Electrical Appliances market within the Electronics market

Market definition: Electronics > Electrical Appliances The category Electrical Appliances covers the sale of household appliances (e.g. washing machines, dishwashers, vacuum cleaners, air conditioners), kitchen appliances (e.g. refrigerators, ovens, coffee machines, toasters) and personal care appliances (e.g. hair dryers, electric toothbrushes, electric shavers). This category does not cover consumer electronics (e.g. TVs, computers, printers) and lamps. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Household appliances (e.g. washing machines, dishwashers, vacuum cleaners, air conditioners)
  • Kitchen appliances (e.g. refrigerators, ovens, coffee machines, toasters)
  • Personal care appliances (e.g. hair dryers, electric toothbrushes, electric shavers)

Out-of-scope

  • Consumer electronics (e.g. TVs, computers, printers)
  • Lamps

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