Grocery market in Lithuania
The Lithuanian Grocery eCommerce market is predicted to reach US$54.1 million by 2023 and accounts for 5.3% of the total eCommerce market in Lithuania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.7%, resulting in a projected market volume of US$87.4 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Other Food Cupboard market in Lithuania
The Lithuanian Other Food Cupboard eCommerce market is predicted to reach US$0.5 million by 2023 and accounts for 5.9% of the Food Cupboard eCommerce market in Lithuania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.6%, resulting in a projected market volume of US$0.6 million by 2027. The Other Food Cupboard eCommerce market is a sub-market of the Food Cupboard market. Further categories within the Food Cupboard market are: Baking Supplies, Cereals, Noodles, Nuts & Dried Fruits, and Sweets & Chocolate.
eCommerce revenue development in the Other Food Cupboard market in Lithuania
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Other Food Cupboard market in Lithuania
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 95.2 | 36.3 | 36.9 | 51.7 | 96.3 | 85.6 | 27.7 | 80.9 |
| AOV (in US$) | 0.0 | 0.7 | 0.1 | 0.9 | 0.1 | 0.7 | 0.5 | 0.3 |
| CVR (in %) | 86.6 | 88.1 | 7.4 | 41.7 | 13.1 | 76.2 | 65.3 | 8.4 |
Market definition
Definition of the Other Food Cupboard market within the Grocery market
Market definition: Grocery > Food > Food Cupboard > Other Food Cupboard The category Other Food Cupboard includes the online trade of canned goods (e.g. canned vegetables, canned fruits, canned soups), dried grains (e.g. rice, quinoa, couscous), condiments and sauces (e.g. ketchup, mustard, mayonnaise, soy sauce), and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Canned goods (e.g. canned vegetables, canned fruits, canned soups)
- Dried grains (e.g. rice, quinoa, couscous)
- Condiments and sauces (e.g. ketchup, mustard, mayonnaise, soy sauce)
- Oils (e.g. olive oils, vegetable oils)
- Seasonings and spices (e.g. salt and pepper, herbs and spices, spice blends)
- Snacks (e.g. chips, crackers)
Select sub-category