Electronics market in Lithuania
The Lithuanian Electronics eCommerce market is predicted to reach US$212.2 million by 2023 and accounts for 20.9% of the total eCommerce market in Lithuania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.5%, resulting in a projected market volume of US$243.7 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the Personal Care Appliances market in Lithuania
The Lithuanian Personal Care Appliances eCommerce market is predicted to reach US$6.9 million by 2023 and accounts for 9.6% of the Electrical Appliances eCommerce market in Lithuania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.5%, resulting in a projected market volume of US$8.5 million by 2027. The Personal Care Appliances eCommerce market is a sub-market of the Electrical Appliances market. Further categories within the Electrical Appliances market are: Household Appliances.
eCommerce revenue development in the Personal Care Appliances market in Lithuania
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Personal Care Appliances market in Lithuania
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 86.7 | 57.5 | 38.9 | 74.9 | 71.6 | 57.2 | 79.4 | 71.4 |
AOV (in US$) | 0.3 | 0.4 | 0.4 | 0.3 | 0.9 | 0.5 | 0.5 | 0.7 |
CVR (in %) | 83.1 | 75.9 | 12.6 | 0.4 | 96.5 | 1.2 | 14.5 | 86.2 |
Market definition
Definition of the Personal Care Appliances market within the Electronics market
Market definition: Electronics > Electrical Appliances > Personal Care Appliances The category Personal Care Appliances includes the online trade of hair care appliances, electric shavers and razors, electric toothbrushes, and more. This category does not cover make-up brushes. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Hair care Appliances
- Electric shavers and razors
- Electric toothbrushes
- Epilators and hair removal devices
Out-of-scope
- Make-up brushes
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